Digital Marketing Specialist
Kira Systems
Job Description
Join Our Team at Litera: Where Legal Technology Meets Excellence
Litera has been at the forefront of legal technology innovation for over 25 years, crafting legal software to amplify impact and maximize efficiency. Developed by the best legal minds in the industry, our comprehensive suite of integrated legal tools is both powerful and user-friendly and simplifies the way modern firms manage core legal workflows, secure collaboration, and organize firm knowledge and experience. Every day, we help more than 2.3 million legal professionals focus on their craft. Litera: Less busy work, more of your life’s work.
Litera is looking for a Digital Marketing Specialist who thrives on driving performance through data, strategy, and execution. In this role, you’ll take full ownership of our paid digital advertising and account-based marketing efforts, including Google Ads, LinkedIn Ads, and conversational campaigns through 6sense. You’ll also manage third-party advertising with legal media vendors across EMEA, APAC, and North America.
You’ll work cross-functionally to ensure campaigns are well-integrated, support pipeline and booking goals, and drive measurable impact. This role is ideal for someone with 3–4+ years of experience in digital marketing at a B2B SaaS or technology company who is ready to step into a high-visibility, hands-on position.
Responsibilities
Earn credibility as a trusted advisor for key contacts within each firm in your territory
Actively listen, understand customer objectives, and articulate relevant technology and business trends and benefits
Work cross-functionally to develop detailed account plans to expand relationships and grow our partnership within each firm
Represent Litera at events to influence sales opportunities
Manage and optimize digital campaigns (Google Ads, LinkedIn, 6sense), including A/B testing and performance tracking (CPL, CTR, engagement, pipeline)
Drive brand awareness and top-of-funnel growth through strategic campaign execution
Report weekly campaign performance, deliver QBRs, and align with Sales/RevOps on Salesforce lead tracking
Support forecasting and budget planning using Excel and internal dashboards
Coordinate with Creative, Content, and Product Marketing
Manage timelines and internal campaign requests
Oversee legal-industry media partners
Support APAC expansion through vendor relationships
Qualifications
3–4+ years of digital marketing experience in a B2B or SaaS technology environment
Demonstrated success managing paid digital channels, especially Google Ads and LinkedIn
Strong analytical mindset; able to interpret data and make quick, strategic decisions
Comfortable managing multiple concurrent campaigns and deadlines
Excellent communication and cross-functional collaboration skills
You are energized by navigating complex organizations and decision-making processes
You can earn credibility as a trusted advisor with c-suite and senior leaders within large global organizations
You have a strong desire to learn about and evangelize technology solutions to challenging business problems
You are keen on organization, collaboration, getting things done, and routinely meet metric-based quota goals
Comfortable with a quickly changing environment
Thrive on open transparency, communication, and collaboration internally and externally
Competency with Salesforce, Excel, Teams, PowerPoint
Why Join Litera?
The company culture: We emphasize helping each other grow, doing the right thing always, and being part of a journey to amplify impact, creating an exciting and fulfilling work environment
Commitment to Employees: Our people commitment is based on what employees love most about being part of the team, focusing on tools that matter to the difference-makers in the legal world and amplifying their impact.
Global, Dynamic, and Diverse Team: Our is a global company with ambitious goals and unlimited opportunities, offering a dynamic and diverse work environment where employees can grow, listen, empathize, and problem-solve together.
Comprehensive Benefits Package: Experience peace of mind with our health insurance, retirement savings plans, generous paid time off, and a supportive work-life balance. We invest in your well-being and future, ensuring a rewarding career journey.
Career Growth and Development: We provide career paths and opportunities for professional development, allowing employees to progress through various technical and leadership roles.
Litera is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.