MarTech & Data Lead
IMAX
With over 50 years of history as a global innovator in entertainment technology, IMAX is the gold standard in immersive entertainment. We are the go-to, end-to-end premium technology platform for the world’s greatest filmmakers and creators — giving them the tools to realize their visions to the fullest.
As a result, IMAX attracts the most skilled and accomplished professionals in entertainment and technology. Our global teams merge technical, creative and operational expertise, deep industry relationships spanning the world, and an agile, entrepreneurial approach that prioritizes quality and innovation.
Our success is driven by our people. We cultivate our unique culture by fostering strong team connections, recognizing and rewarding excellence, and creating a workplace that empowers success. By working together in service of our mission, we push the limits of human imagination and transcend the ordinary.
Job Description:
IMAX is looking for a tech-savvy Marketing Technology & Data Lead to join our Digital Marketing team. This person will oversee IMAX's MarTech stack and collaborate closely with marketing and technology teams.
Please note that this role is an on-site contract position for approximately 30 hours per week.
Key Responsibilities:
• Oversee and optimize IMAX’s MarTech stack, ensuring the integration and efficiency of tools such as CDPs, CRMs, analytics platforms, and automation tools
• Manage customer data platform (CDP) integrations, ensuring seamless connections between IMAX’s website, CRM, and digital marketing ecosystem to enhance customer engagement and personalization.
• Develop and implement zero- and first-party data collection strategies to enhance consumer insights and improve audience segmentation across marketing initiatives.
• Partner with internal teams and external technology vendors to streamline data flow across marketing automation, paid media, and audience targeting platforms.
• Drive programmatic media buying and personalized marketing campaigns, leveraging AI-driven audience insights and behavioral data.
• Improve attribution modeling and campaign measurement, optimizing performance tracking across digital, social, and partner marketing channels.
• Ensure data privacy compliance (CCPA, GDPR) and oversee best practices for data governance and security within the MarTech ecosystem.
• Collaborate with internal and external partners to analyze cross-channel performance and refine strategies for driving consumer engagement and ticket sales.
• Lead loyalty program management, leveraging marketing technology to enhance customer retention, engagement, and value.
• Optimize loyalty program data integration with CRM, CDP, and marketing automation platforms to enable personalized rewards, promotions, and lifecycle marketing campaigns.
Qualifications:
• 3+ years of experience in marketing technology, data strategy, or digital marketing analytics.
• Hands-on experience managing and integrating CDPs (Segment or similar) with websites, CRM, and marketing automation platforms.
• Strong technical proficiency in data tracking, audience segmentation, and campaign analytics using Google Analytics, Adobe Analytics, SQL, and/or Looker/Tableau.
• Experience optimizing CRM and email marketing automation workflows (Salesforce, HubSpot, Marketo, Braze, Iterable, or similar).
• Knowledge of programmatic media, paid digital strategies, and personalization tactics.
• Familiarity with entertainment, film distribution, or ticketing ecosystems is a plus.
• Excellent project management and stakeholder communication skills, with the ability to translate data-driven insights into marketing strategies.
Compensation:
48.78 - 60.00At IMAX, you will be part of a culture built on respect – we are committed to creating a welcoming and diverse atmosphere across our organization.
For consideration, please apply online. We thank all applicants for their interest in IMAX but only those selected for an interview will be contacted.
IMAX will consider for employment all qualified applicants, including those with criminal histories, or arrest or conviction records, in a manner consistent with applicable state and local laws, including the City of Los Angeles’ Fair Change Initiative For Hiring Ordinance, the Los Angeles County Fair Chance Ordinance for Employers, and the California Fair Chance Act, where applicable.