Senior Marketing Manager, Asia-Pacific
IMAX
IMAX is not your everyday entertainment experience. With over 50 years of history as a global innovator in entertainment technology, our employees and their careers have constantly gone beyond the ordinary at IMAX. We combine proprietary technology with industry-leading knowledge and relationships with top studios and filmmakers to create theatrical experiences that take audiences beyond the edge of their seats to a world they never imagined. IMAX has revolutionized the way people experience movies and continues to push the boundaries of entertainment experiences beyond blockbusters and into exciting new directions.
Come explore IMAX – where innovation, creativity and passion come together. Get inspired, get involved, and ignite your future with IMAX!
Job Description:
The role of the Senior Marketing Manager, Asia-Pacific will be to manage and grow partner relationships across the region from a marketing perspective, with a particular focus on growth in Japan. Their primary responsibilities will focus on the day-to-day planning/execution of IMAX-focused marketing initiatives, while ensuring that partners strongly integrate IMAX in their own marketing efforts. The Marketing Manager will work collaboratively with IMAX’s various exhibitor, studio and agency partners to strengthen relationships towards maximizing box office performance results.
This role is located in Tokyo, Japan.
What you’ll be doing:
Develop and nurture marketing relationships with exhibitor partners to ensure deep integration of IMAX messaging in film marketing and brand campaigns, focusing on raising IMAX brand knowledge and IMAX box office
Act as the frontline representative and IMAX evangelist for key marketing partners, ensuring they are fully aware of the strong IMAX benefits to their business
Assist in the development and implementation of ROI-positive, best in class, IMAX-centric film and brand marketing campaigns that deliver against IMAX GBO and attendance growth
Build and execute launch plans for new IMAX locations across the region, working closely with exhibitor partners
Work with the Global Brand, Film Marketing, and Communications teams out of the United States, and International Film & Exhibitor Marketing out of the UK to ensure cohesive regional marketing plans are executed
Manage and grow the local Japanese social channels (via agency support)
Assist in researching local territory cinema business and apply learning to deliverables
What we’re looking for:
Bachelor’s degree in marketing, communications, business administration or other applicable discipline
8+ years of experience working in account management or marketing in Japan, (ideally in the entertainment or adjacent industries) with strong account and project management experience
A proven track record in developing and growing relationships with large partners from a B2B perspective, ideally within a consumer goods or media/entertainment environment
Native-level Japanese ability, with fluency in English (business level or higher) is required
Must be extremely flexible, welcome change, and have the confidence to work independently when required
The ideal candidate will have:
Results Driven - A results driven mentality, able to continually optimize performance
Industry Experience - Experience developing and executing marketing plans in the theatrical or home entertainment industry, or relevant peripheral industries
Relationship Management - Exceptional relationship management capabilities, including the proven ability to negotiate and influence outcomes with a proactive and thoughtful approach
Organization - Excellent organizational skills and ability to prioritize multiple tasks in an environment of shifting priorities
Attention To Detail - Detail oriented and thorough, with strong written and oral communication skills
Teamwork - Able to both work in a team environment, and to work independently, be a self-starter and take the initiative
At IMAX, you will be part of a culture built on respect – we are committed to creating a welcoming and diverse atmosphere across our organization.
For consideration, please apply online. We thank all applicants for their interest in IMAX but only those selected for an interview will be contacted.