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Data Associate Manager, Digital Products & Experiences

IMAX

IMAX

Data Science
playa vista, los angeles, ca, usa
Posted on Tuesday, July 9, 2024

IMAX is not your everyday entertainment experience. With over 50 years of history as a global innovator in entertainment technology, our employees and their careers have constantly gone beyond the ordinary at IMAX. We combine proprietary technology with industry-leading knowledge and relationships with top studios and filmmakers to create theatrical experiences that take audiences beyond the edge of their seats to a world they never imagined. IMAX has revolutionized the way people experience movies and continues to push the boundaries of entertainment experiences beyond blockbusters and into exciting new directions.

Come explore IMAX – where innovation, creativity and passion come together. Get inspired, get involved, and ignite your future with IMAX!

Job Description:

The Data Associate Manager, Digital Products & Experiences is responsible for tracking, analyzing and managing IMAX’s customer data and operating marketing technology data platforms. This individual will focus on opportunities to improve and grow conversion, customer data, targeted and personalized marketing.

What You'll Do:

  • Perform strategic analyses on IMAX digital channel data, including imax.com marketing and eCommerce platforms, and direct to consumer channel efforts

  • Manage CRM and CDP integrations, data flows, data integrity, and segmentation efforts for email, paid advertising, imax.com, microsites, and campaigns

  • Identify and track customer data ecosystem KPIs for the Brand & Digital team

  • Create weekly, monthly, and ad hoc performance reports on campaign and brand initiatives for department heads and executive teams

  • Oversee and implement attribution linking, data end points, tracking sources, event consolidation and measurement, and reporting dashboards

  • Collaborate with cross-functional stakeholders to set up experiments, influence strategic direction, and optimize performance

  • Develop forecasting models at global and regional levels to provide insights and analysis to grow our business, partnerships, and customer relationships

  • Support the marketing technology platform stack and serve as the point person for end-to-end digital data lifecycle tracking and reporting

  • Monitor consumer data trends, consumer data privacy regulations, data platforms and perform regular IMAX consumer data audits to mitigate risks and uncover opportunities

What You'll Need:

  • Degree in Data Science, Analytics, or other related field

  • 2+ years in data management in digital/marketing/consumer data

  • Experience with customer data platforms and digital analytics tools

  • Ability to set up data integrations and tracking sources for web and online consumer marketing channels

  • Skilled in data presentations, data visualization, data analysis, and prediction modeling

  • Ability to mine and analyze data while extracting insights

  • Proficiency in JavaScript tracking, HTML, and Analytics tools, e.g., Google Analytics, QuickSight, Tableau

Compensation:

31.37 - 39.00

At IMAX, you will be part of a culture built on respect – we are committed to creating a welcoming and diverse atmosphere across our organization.

For consideration, please apply online. We thank all applicants for their interest in IMAX but only those selected for an interview will be contacted.