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Marketing Manager, APAC

IMAX

IMAX

Marketing & Communications
Tokyo, Japan
Posted on Friday, March 15, 2024

IMAX is not your everyday entertainment experience. With over 50 years of history as a global innovator in entertainment technology, our employees and their careers have constantly gone beyond the ordinary at IMAX. We combine proprietary technology with industry-leading knowledge and relationships with top studios and filmmakers to create theatrical experiences that take audiences beyond the edge of their seats to a world they never imagined. IMAX has revolutionized the way people experience movies and continues to push the boundaries of entertainment experiences beyond blockbusters and into exciting new directions.

Come explore IMAX – where innovation, creativity and passion come together. Get inspired, get involved, and ignite your future with IMAX!

Job Description:

About the Role

IMAX is looking for a Marketing Manager, APAC to manage and grow partner relationships across the region from a marketing perspective, with a particular focus on growth in our key countries within East Asia, South Asia, Southeast Asia. You’ll focus on the day-to-day planning and execution of IMAX-focused marketing initiatives, while ensuring that partners strongly integrate IMAX in their own marketing efforts. We’re looking for someone will work collaboratively with IMAX’s various exhibitor, studio and agency partners to strengthen relationships towards maximizing box office performance results.

What You’ll Do:

  • Develop and nurture marketing relationships with exhibitor partners to ensure deep integration of IMAX messaging in film marketing and brand campaigns, focusing on raising IMAX brand knowledge and IMAX box office

  • Act as the frontline representative and IMAX evangelist for key marketing partners, ensuring they are fully aware of the strong IMAX benefits to their business

  • Assist in the development and implementation of ROI-positive, best in class, IMAX-centric film and brand marketing campaigns that deliver against IMAX GBO and attendance growth

  • Build and execute launch plans for new IMAX locations across the region, working closely with exhibitor partners

  • Work with the Global Brand, Film Marketing, and Communications teams out of the United States, and International Film & Exhibitor Marketing out of the UK to ensure cohesive regional marketing plans are executed

  • Assist in researching local territory cinema business and apply learning to deliverables.

What You’ll Need:

  • 4+ years’ experience working in account management or marketing, (ideally in the entertainment or adjacent industries) with strong account and project management experience

  • Fluency in English is required, with a preference for those who speak at least one other language from the region (for example a language from South Asia or Southeast Asia)

  • Bachelor’s degree in marketing, communications, business administration or equivalent work experience

  • A proven track record in developing and growing relationships with large partners from a B2B perspective, ideally within a consumer goods or media/entertainment environment

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At IMAX, you will be part of a culture built on respect – we are committed to creating a welcoming and diverse atmosphere across our organization.

For consideration, please apply online. We thank all applicants for their interest in IMAX but only those selected for an interview will be contacted.