Marketing Architect



Marketing & Communications, IT
Toronto, ON, Canada · Remote
Posted on Friday, June 30, 2023

There are hundreds of funding options available to entrepreneurs in Canada. How do they know which one(s) is best for them? How do they know their best path to funding?

We’re looking for a self-starter and amazing thinker who’s passionate about helping entrepreneurs navigate the world of funding so we can help businesses across Canada get funded, with confidence.

What You’ll Do
Marketing Architect: a person who designs marketing strategies and supervises their execution.

Hockeystick is on a mission to educate entrepreneurs on the complexities of funding. We believe that building relationships and helping people first is our mutual path to success. We are doing this with Canada’s first ever online learning funding academy. Our Marketing Architect will design an evolving content strategy for our academy, own the brand integrity, own all marketing channels and funnels, and manage a team of in-house members and vendors. It’s a big job with a laser focus. You’ll get to focus on the priorities you set, learn from peers, and move fast with the support of your teammates.

Reporting directly to the CEO and with the support from an Executive Coach, you will:

  • Own and lead company and product positioning and brand integrity
  • Conduct customer research with the Product team and loop learnings back into marketing messaging and strategies
  • Build and execute a content strategy for Hockeystick’s fundraising guides, training, ebooks and other educational content
  • Own, execute and optimize (with in-house and vendors support) growth strategies and channels, including the website, SEO, Social, SEM, email and more
  • Define goals and measures of success for all marketing functions and report on them regularly to leadership
  • Manage departmental budget and ROI

What does ‘great’ look like in this role?

You display…

  • a true passion for our cause 👉 helping entrepreneurs understand funding
  • full accountability for marketing’s performance
  • pushback in team discussions respectfully and collaboratively
  • continuous improvement & personal/professional development
  • high ROI on targets set
  • success on ambitious growth targets
  • Job requirements
  • Bachelor’s degree or MBA in Marketing, Business or a related field with previous work experience
  • 5+ years of direct and relevant experience in B2B marketing (previous experience in SaaS company/ technology startup is a plus)
  • Hands-on expertise in content marketing (eBooks, blogs, podcasts…)
  • Excellent copywriting skills
  • Hands-on expertise in Google Marketing Tools (Google Ads, Google Analytics, Google Tag Manager) & Paid Social Platforms (Linkedin Ads, Facebook)
  • Deep knowledge of SEO (Search Engine Optimization) and SEM (Search Engine Marketing)
  • Experience with Email marketing tools, CRM tools (Hubspot preferred)
  • Excellent time management, strong attention to details, and committed to meeting deadlines
  • Entrepreneurial mindset with a strong creative outlook
  • Strong bonus points if you have experience in financing/funding (but not required)

Your professional development matters.

  1. Get dedicated support from an executive marketing coach who’ll fast-track your experience and give you the tools you need to be successful
  2. Have executive level visibility into how the company is run and performing (including revenue, and monthly ops reviews)
  3. There’s no glass ceiling, performers are rewarded and there’s lots of room for advancement

We offer a competitive compensation package including an annual personal training budget, flexible remote working, stock options and a focus on nurturing your long-term career goals.

Why Hockeystick?
We believe that all entrepreneurs should have better access to funding. We serve private companies and the entrepreneurs behind them, as well as an ecosystem of investors and partners. At Hockeystick we strive for ambitious, long-term goals and are respectful of the focus and hard work needed to achieve them.

We have a humble, humorous and goal-oriented culture where all voices and contributions are heard and valued.

A diverse & inclusive company
We believe that the unique contributions of everyone at Hockeystick is a driver of our success. To make sure that our products and culture continue to incorporate everyone's perspectives and experience we never discriminate on the basis of race, religion, national origin, gender identity or expression, sexual orientation, age, or marital, veteran, or disability status.