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Director, Influencer Marketing

Ground News

Ground News

Marketing & Communications
Kitchener, ON, Canada
Posted on Wednesday, April 17, 2024

Ground News

151 Charles St West

Kitchener, ON


Position Overview: Director, Influencer Marketing (NOC 10022)

We are seeking a talented and experienced Director of Influencer Marketing to lead our influencer marketing efforts here at Ground News. The ideal candidate will have a passion for influencer culture, a deep understanding of social media platforms, and a proven track record of executing successful influencer campaigns. This individual will play a critical role in shaping our brand's image, increasing our online presence, and driving customer engagement through strategic influencer partnerships.

This is a full time and permanent position. You will report to head office in Kitchener; however, this is
a remote position so you are able to work in any province of Canada. You will work 40 hours per week in a 9-5 capacity.

Key Responsibilities:

  • Develop and execute comprehensive influencer marketing strategies that align with overall marketing objectives and brand messaging.
  • Identify and cultivate relationships with relevant influencers, content creators, and industry thought leaders across various social media platforms.
  • Negotiate and manage contracts with influencers, ensuring mutually beneficial terms and deliverables.
  • Oversee the creation of compelling content and assets for influencer collaborations, ensuring alignment with brand guidelines and campaign objectives.
  • Track and analyze key performance metrics to evaluate the effectiveness of influencer campaigns and optimize strategies for maximum impact.
  • Stay informed about industry trends, emerging platforms, and best practices in influencer marketing, and recommend innovative approaches to stay ahead of the curve.
  • Manage and mentor a team of 5+ influencer marketing professionals, providing guidance, support, and fostering a collaborative and high-performing work environment.
  • Co-develop team KPIs, strategize and implement practices to effectively reach and maintain goals
  • Co-lead onboarding new team members
  • Budgetary responsibility: $100,001 - $500,000


  • 7+ years of experience in influencer marketing, with a demonstrated track record of developing and executing successful influencer campaigns
  • Strong understanding of social media platforms, trends, and influencer culture. Plus experience in online or traditional publishing preferred.
  • Exceptional communication, negotiation, and interpersonal skills.
  • Proven ability to build and maintain relationships with influencers and key stakeholders.
  • Strategic thinker with a creative mindset and the ability to develop innovative influencer marketing strategies.
  • Experience managing a team and leading cross-functional projects.
  • Proficiency in analytics and data-driven decision-making.
  • Ability to thrive in a fast-paced, dynamic environment and adapt to changing priorities.
  • Bachelor's degree.

Please submit your resume and cover letter outlining your relevant experience and why you are the ideal candidate for this position to

We offer a benefits package which includes things like dental and vision coverage, as well as other extended benefits.

Health benefits

Dental plan

Health care plan

Paramedical services coverage

Vision care benefits

At Ground, we are committed to creating a diverse and inclusive workplace. We welcome applications from individuals of all backgrounds and encourage candidates with diverse experiences and perspectives to apply. Ground is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We are pleased to accept applications from underrepresented groups and encourage applications from Indigenous persons, youth, new immigrants, and persons with disabilities