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Senior Manager, Customer Advocacy

1Password

1Password

Customer Service
United States · Canada · Remote
USD 139k-187k / year + Equity
Posted on Oct 23, 2025

Location

Remote (United States | Canada)

Employment Type

Full time

Location Type

Remote

Department

Customer Experience

About 1Password

At 1Password, we’re building the foundation for a safe, productive digital future. Our mission is to unleash employee productivity without compromising security by ensuring every identity is authentic, every application sign-in is secure, and every device is trusted. We innovated the market-leading enterprise password manager and pioneered Extended Access Management, a new cybersecurity category built for the way people and AI agents work today. As one of the most loved brands in cybersecurity, we take a human-centric approach in everything from product strategy to user experience. Over 175,000 businesses and millions of people trust us to provide seamless, secure access to their most critical information.

If you're excited about the opportunity to contribute to the digital safety of millions, to work alongside a team of curious, driven individuals, and to solve hard problems in a fast-paced, dynamic environment, then we want to hear from you. Come join us and help shape a safer, simpler digital future.

We’re looking for a Senior Customer Advocacy Manager to step into a high-impact interim leadership role while our Director of Customer Advocacy is on maternity leave. In this role, you’ll oversee our advocacy team and drive execution across a portfolio of strategic programs that celebrate and elevate our customers as true champions of our brand.

This position combines interim leadership responsibilities with hands-on program ownership. You’ll guide a small team, ensure continuity of critical programs, and serve as a visible partner to Marketing, Sales, Customer Success, and Product to keep advocacy initiatives running at full strength.

At the same time, you’ll also continue to drive long-term advocacy and recognition programs—designing initiatives that spotlight customer impact, foster loyalty, and strengthen our brand.

This is a remote opportunity within Canada and the US.

What we’re looking for:

  • 6–8 years of experience in customer advocacy, customer marketing, community, or related roles, ideally in B2B SaaS or technology.

  • Proven track record of building and scaling advocacy programs (e.g., references, case studies, customer communities, executive boards, recognition initiatives).

  • Experience managing people, either directly or through interim/project leadership, with strong coaching and mentoring skills.

  • Strong project management skills—able to juggle multiple initiatives, deadlines, and cross-functional stakeholders.

  • Excellent communication and executive presence, with comfort engaging customers from practitioners to C-level executives.

  • Hands-on experience with platforms such as SlapFive, Gainsight and Salesforce.

  • Creative thinker with a strong sense of how to design customer experiences that inspire loyalty and advocacy.

  • Strategic mindset with the ability to balance short-term execution and long-term scalability.

What you can expect:

  • Interim Leadership Coverage: Provide day-to-day leadership for the advocacy team during the director’s maternity leave.

  • Serve as the primary point of contact for cross-functional partners (Marketing, Sales, Customer Success, Product) on all advocacy-related matters.

  • Ensure business continuity and program momentum across all advocacy initiatives.

  • Act as a bridge to senior leadership, keeping them informed on program performance, key risks, and opportunities.

  • Ensure seamless execution of all advocacy initiatives across the portfolio.

  • Partner cross-functionally to source, engage, and celebrate champions.

  • Define success metrics, track engagement, and report on outcomes to leadership.

  • Identify trends and advocacy ROI, ensuring insights feed into GTM strategy.

Key Programs You Will Oversee:

  • Advocacy Pipeline – Oversee the health of the case study and video pipeline; ensure prioritization aligns with business needs and provide guidance on strategic storytelling.

  • Reference Request Fulfillment – Ensure service-level expectations are consistently met; monitor performance and drive continuous improvement.

  • Sales Reference Program – Provide strategic oversight of program scalability and consistency; ensure alignment with sales priorities.

  • GTM One-Pagers – Ensure advocacy collateral aligns to GTM strategy and customer messaging; review for consistency and impact.

  • Amplification & Social Strategy – Oversee how customer stories are elevated across social channels and campaigns; ensure cross-functional alignment.

  • Logo Acquisition Program – Provide oversight of logo acquisition efforts; ensure legal/brand approvals progress smoothly.

  • Website Refresh – Lead oversight of advocacy content strategy for site updates; ensure timelines are met and content is consistent with overall messaging.

  • SlapFive Platform – Drive adoption and success of SlapFive at a strategic level; oversee manager execution and ensure the platform delivers business value.

Advocacy & Recognition Programs (Long-Term Scope):

  • Champion Community: Build and sustain a global community enabling peer-to-peer connections and thought leadership.

  • Recognition Program: Build and manage a structured recognition program to celebrate customer contributions through gifting, spotlights, and curated experiences.

  • Awards Program: Launch and oversee an annual awards program highlighting innovation, results, and leadership among customers.

  • Gifting Strategy: Implement a thoughtful gifting framework to create memorable customer experiences.

  • Review Site Strategy – Launch, implement, and drive the success of initiatives across G2, Gartner Peer Insights, and other review platforms; ensure positioning, execution, and brand alignment.


USA-based roles only: The annual base salary for this role is between $139,000 USD and $187,000 USD, plus immediate participation in 1Password's benefits program (health, dental, 401k and many others), utilization of our generous paid time off, an equity grant and, where applicable, participation in our incentive programs.

Canada-based roles only: The annual base salary for this role is between $131,000 CAD and $177,000 CAD, plus immediate participation in 1Password’s generous benefits program (health, dental, RRSP and many others), utilization of our generous paid time off, an equity grant and, where applicable, participation in our incentive programs.

At 1Password, we approach each individual's compensation with a promise of fair market value and internal equity commensurate with experience and specific skill set.

Our culture
At 1Password, we prioritize collaboration, clear and transparent communication, receptiveness to feedback, and alignment with our core values: keep it simple, lead with honesty, and put people first.

You’ll be part of a team that challenges the status quo, and is excited to experiment and iterate in search of the best solution. That said, 1Password is not for everyone. Our work is demanding, we strive for excellence, and the pace is fast. We need people who are keen to take on challenging problems, who seek feedback to grow, and who are driven to make an impact. If you're looking for a place where you can settle into a comfortable routine, this might not be the right fit for you. We’re looking for individuals who are proven experts in their fields, as well as those who are highly adaptable, can thrive in ambiguity and through change, are curious, and above all deliver results.

We are committed to leveraging cutting-edge technology—including AI—to achieve our mission. We also understand that thinking critically about AI in its current forms will help us create better solutions for our customers and ourselves with its future forms, which will help us continue to close the gap between security and privacy and achieve our mission. We want team members at all levels to take the approach of actively learning AI best practices, identifying opportunities to apply AI in meaningful ways, and driving innovative solutions in their daily work. Embracing the future of AI isn't just encouraged at 1Password—it's an essential part of how we will be successful at 1Password.

Our approach to remote work
We believe in the power of remote work, but recognize that in-person connection is important to help us achieve our mission. While we are a remote-first company, travel for in-person engagement is a part of almost all roles, and we require our employees to be ready and willing to take part. Frequency will depend on role and responsibilities, and may include, but is not limited to: annual department-wide offsites, team meetings, and customer/industry events.

What we offer
We believe in working hard, and rewarding that hard work through our benefits. While not an exhaustive list, here is a glance at what we currently offer:

Health and wellbeing
👶 Maternity and parental leave top-up programs
🩺 Competitive health benefits
🏝 Generous PTO policy

Growth and future
📈 RSU program for most employees
💸 Retirement matching program
🔑 Free 1Password account

Community
🤝 Paid volunteer days
🏆 Peer-to-peer recognition through Bonusly
🌎 Remote-first work environment
*Some roles in our GTM team are currently being hired for in-person hybrid work in Toronto and Austin. These roles will specify on the posting.

You belong here.

1Password is proud to be an equal opportunity employer. We are committed to fostering an inclusive, diverse and equitable workplace that is built on trust, support and respect. We welcome all individuals and do not discriminate on the basis of gender identity and expression, race, ethnicity, disability, sexual orientation, colour, religion, creed, gender, national origin, age, marital status, pregnancy, sex, citizenship, education, languages spoken or veteran status. Be yourself, find your people and share the things you love.

Accommodation is available upon request at any point during our recruitment process. If you require an accommodation, please speak to your talent acquisition partner or email us at nextbit@agilebits.com and we’ll work to meet your needs.

Remote work is a part of our DNA. Given that our company was founded remotely in 2005, we can safely say we're experts at building remote culture. That said, remote work at 1Password does mean working from your home country. If you've got questions or concerns about this, your talent partner would be happy to address them with you.

Successful applicants will be required to complete a background check that may consist of prior employment verification, reference checks, education confirmation, criminal background, publicly available social media, credit history, or other information, as permitted by local law.

1Password uses artificial intelligence (AI) and machine learning (ML) technologies, including natural language processing and predictive analytics, to assist in the initial screening of employment applications and improve our recruitment process. See here for the latest third party bias audit information. If you prefer not to have your application assessed using AI/ML features, you may opt out by completing this form. For additional information see our Candidate Privacy Notice.