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Senior Manager, B2C Campaign



United States · Canada · Remote
Posted on Friday, February 24, 2023
We all have important information we need to manage, and protecting it should be easy. Over 100,000 businesses and millions of people log in to 1Password to unlock smart, simple access to everything they care about. Our vision is to create a safer, simpler digital future for everyone, and our culture values simplicity, honesty and a human-centric approach to solving problems. Come help us unlock peace of mind so everyone can stay safer online.
The Integrated Marketing team is looking for a seasoned B2C Integrated Campaign leader to help drive transformation in consumer marketing by developing long-lead Integrated Marketing plans and processes. You will have a direct business impact, overseeing campaigns end-to-end from strategy and execution to testing and optimization.
This is a Remote opportunity within Canada and the US.

What we're looking for:

  • 7 plus years of campaign development experience within B2B SaaS in a dynamic and fast paced matrix environment with many stakeholders
  • Customer-driven mindset with a track record of growing revenue for a direct-to-consumer SaaS business via omnichannel, full-funnel campaigns
  • Manage stakeholders and lead large cross-functional forums that span consumer businesses to align teams to NorthStar marketing strategies and milestones, guiding the organization and stakeholders deliver against our goal
  • Proven experience building and scaling B2B SaaS integrated marketing campaigns, making data-driven decisions, and owning pipeline contributions
  • Experience creating a structured feedback loop with sales and SDRs to ensure campaigns land successfully
  • Experience managing stakeholders and leading large cross-functional forums that span consumer businesses to align teams, marketing strategies and milestones
  • Proven success in campaign strategy, framework, development, and execution for global, multichannel demand generation campaigns
  • Work with the team of Campaign managers on refining strategic marketing plan in support of Business Unit goals; including content strategy, campaign planning and execution
  • Fluency in demand generation metrics and approaches to test and optimize them
  • Ability to synthesize business objectives, create a well-aligned Integrated Campaign strategy and execution plans with clearly defined metrics and KPIs
  • Strong presentation, problem-solving, and budget management skills
  • Deep domain expertise across demand generation disciplines, including content marketing, digital marketing, marketing technology, and analytics/reporting

What you can expect:

  • Deliver cross-line-of-business and cross-channel marketing plans for the Integrated Marketing team by synthesizing insights and aligning priorities in collaboration with marketing internal groups, product marketing, and go-to-market teams
  • Will work cross- functionally, including B2B Marketing, Product Marketing, Brand Marketing and Growth to prioritize business opportunities and synthesize marketing strategies to deliver efficient and aligned marketing plans and associated KPIs
  • Leverage a breadth of customer and market insights, assess new areas of opportunity to support business needs and establish marketing campaigns and plans
  • Cultivate cross-company relationships that drive greater impact and reach of Integrated Marketing initiatives
  • Establish sharp positioning and channel mix per initiatives, write creative briefs and communication plans
  • Develop workback schedules and marketing calendars, identify key milestones and deliver internal communications to align teams at a predictable cadence
  • Excel as project manager on initiatives you lead and drive rigor into team processes
  • Drive the “when, where, and how” of planning deliverables to ensure teams are executing against aligned priorities at a predictable cadence
United States-based roles only: Minimum annual salary for this role is $150,000USD, plus immediate participation in 1Password’s benefits program (health, dental, 401k and many others), utilization of our generous paid time off and, where applicable, participation in our incentive programs. All employees are owners of 1Password and receive an equity grant as part of their total package. At 1Password, we approach each individual's compensation with a promise of fair market value and internal equity commensurate with experience and specific skill set.
What we offer:
We believe in working hard, and resting hard. We’re always looking for new ways to support our team members, but here’s a glance at what we currently offer:
Health and wellbeing
> 👶 Maternity and parental leave top up programs
> 👟 Wellness spending account
> 🏝 Generous PTO policy
> 💖 Company-wide wellness days off scheduled throughout the year
> 🧠 Complimentary Headspace membership
> 🩺 Comprehensive health coverage
Growth and future
> 📈 Employee stock option program for all full time employees
> 💸 Retirement matching program
> 💡 Training budget, 1Password University access, and learning sessions
> 🔑 Free 1Password account (and friends and family discount!)
Flexibility and community
> 🤝 Paid volunteer days
> 🌎 Employee-led DEI&B programs and ERGs
> 🏠 Fully remote environment
> 🏆 Peer-to-peer recognition through Bonusly
You belong here.
1Password is proud to be an equal opportunity employer. We are committed to fostering an inclusive, diverse and equitable workplace that is built on trust, support and respect. We welcome all individuals and do not discriminate on the basis of gender identity and expression, race, ethnicity, disability, sexual orientation, colour, religion, creed, gender, national origin, age, marital status, pregnancy, sex, citizenship, education, languages spoken or veteran status. Be yourself, find your people and share the things you love.
Accommodation is available upon request at any point during our recruitment process. If you require an accommodation, please speak to your talent acquisition partner or email us at and we’ll work to meet your needs.
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