Partner Marketing Specialist
ZayZoon
Marketing & Communications
Canada
Posted on Oct 23, 2024
WHO WE ARE
Our goal is to save ten-million hard-working employees ten-billion dollars. We are a values driven, well-funded, and fast-growing Financial Technology and HR company. We want to empower small and midsize businesses with financial tools that make them the place where people want to work.
We’ve created a financial empowerment platform that helps small but mighty HR teams make a big impact on employee financial wellness. ZayZoon is quickly becoming the employee financial wellness super-app that employees can’t live without, and employers are clamoring to offer to help attract and retain talent.
We are growing fast and have been recognized for rapid growth in the 2023 Deloitte Technology Fast 500 and Canadian Technology Fast 50 program! You can read more about it here.
About the Role
We’re looking for a Partner Marketing Specialist to get creative with crafting and executing partner programs that open up exciting new doors within our payroll partners’ networks. You'll have the autonomy to build and shape these strategies while collaborating with our dynamic internal teams and external partners to stir up demand, boost awareness and trust, drive revenue, and smash growth targets.
YOUR RESPONSIBILITIES:
- Assist in creating and executing multi-channel partner programs, leveraging our partners to drive new opportunities throughout our buyer’s journey
- Partner with sales, account management, and product to assist in building campaigns and programs to create demand and drive awareness both internally at our partners and with their clients for new opportunities
- Utilize email marketing, newsletters, and personalized campaigns with customer programs to drive ongoing engagement and client awareness
- Assist in producing partner content including co-branded assets, blog opportunities, client testimonials, and case studies
- Foster relationships with independent payroll partners to maintain mindshare and grow client base
- Establish relationships with Payroll and HR industry associations and publications for brand opportunities, content syndication, and events
- Build and manage webinars with partners including the registration process, email invitations, lead management, and reporting
- Assist in optimizing and organizing the partner lead referral process including measurement, analysis, and conversion of leads
- Report on lead targets and deliverables and frequently interact with SDR leadership, sales management, and marketing executives
TO BE SUCCESSFUL IN THIS ROLE, YOU NEED TO BE SOMEONE WHO:
- Has excellent written, communication, and verbal skills
- Has strong interpersonal skills to foster collaborative relationships with internal teams and external partners
- Has a proficiency in leveraging various marketing channels to drive new opportunities throughout the buyer’s journey
WHAT YOU BRING TO THE TABLE:
- 2+ years of partner marketing or demand generation experience
- Familiarity with a CRM or marketing automation software (Hubspot, Eloqua, or Marketo preferred)
- Familiarity with email marketing
ANYTHING ELSE YOU MIGHT NEED TO KNOW
Candidates must be located in Canada to be considered.
We are organized as a remote team, as such we are looking for candidates who can work effectively remotely. You must have access to a secure high speed internet connection and a secure workspace to ensure security of private information. This role is available on a permanently remote basis.
Please be aware that as part of our final hiring process, we will conduct reference calls with previous managers and possibly other individuals. Additionally, due to the nature of our business, a criminal record check and a basic security clearance will also be required.
We wish to thank all qualified applicants for their interest in joining our team!
#LI-REMOTE