Go To Market (GTM) Engineer
WorkTango
Canada · Remote
Posted on Feb 6, 2026
Overview of the Role
WorkTango’s Employee Experience platform helps employees feel heard, valued, and recognized. As we scale, we are hiring a GTM Engineer to architect the next phase of our GTM engine: smarter systems, connected data, and automation that enables our teams to operate with greater speed and precision.
This cross-functional role blends technical execution with strategic ownership. You will work across Marketing, Sales, and Customer Success to design net-new systems, integrate tools, and operationalize AI-first programs at scale. Reporting to the Marketing Director with a dotted line to the CSO, you will have visibility and influence across the entire revenue organization.
The Awesome Stuff You’ll Do in This Role
- The Tech Stack Architect: Own the integration between HubSpot and Salesforce, ensuring data consistency and a "single source of truth" from lead capture to deal close.
- Lead Management Mastery: Design automated workflows for nurturing, routing, and scoring to ensure zero lead leakage and near-instant response times.
- Content & SEO Engineering: Architect automated systems to identify high-performing SEO topics and flag existing content for ICP/Persona updates.
- ABM & Outbound Engines: Build "lights-out" outbound campaigns by researching, enriching, and pushing target account lists into multi-channel sequences automatically.
- AI-First Execution: Leverage AI and no-code tools (like Clay or n8n) to eliminate manual research and collapse the time between idea and execution.
- Signal Monitoring: Deploy systems to monitor our TAM, SAM, and SOM for real-time buying triggers or churn risks (using signals from G2, website, and product usage).
- The Data Custodian: Maintain a spotless CRM through automated enrichment and hygiene processes.
- Full-Funnel Reporting: Build "boring because they’re so accurate" dashboards that connect marketing campaigns to sales outcomes and pipeline velocity.
- Innovation Lab: Collaborate with GTM leaders to brainstorm experiments and engineer them into repeatable, documented processes.
What You’ll Need to Be Successful in This Role
- Experience: 4–6 years in B2B SaaS RevOps or Marketing Ops. You have a track record of connecting tools to directly improve pipeline.
- The Stack: Technical mastery of CRM (Salesforce) and Marketing Automation (HubSpot).
- Technical Skills: Proficiency in no-code/low-code automation. You are comfortable writing scripts (Python, etc.) or custom API integrations when a "pre-built" solution isn't enough.
- Analytical Mindset: You don’t just build systems to collect data; you interpret that data to test hypotheses and guide the next strategic move.
- Ability to turn "marketing speak" into technical specs and communicate clearly with stakeholders across Sales, Marketing, and Success.
- Operational Rigor: You believe in documentation, QA checks, and change logs. Nothing breaks without you noticing first.
- You stay on the cutting edge of GTM tech and are constantly asking, "How can we do this faster or better?"
Bonus Points (Nice to Have)
- Experience with Clay, n8n, or Agentic AI workflows.
- Familiarity with ABM tools (6sense, Demandbase) or Sales Engagement platforms (Outreach, Apollo).
- Advanced RevOps knowledge (multi-touch attribution, predictive scoring).
- Background in HR Tech or the Employee Experience space.
