About Weever:

Weever is a fast-growing software company based in Hamilton, Ontario. Our cloud-based Connected Worker platform helps large manufacturers digitize safety, quality, production, and maintenance workflows—replacing clipboards with real-time data and insights.

Leading brands like Mars Wrigley, Unilever, and Diageo rely on Weever to eliminate inefficiencies, improve compliance, and drive operational excellence. We’re at a growth inflection point and investing heavily in marketing to accelerate pipeline and revenue—making this a great time to join and shape what’s next.

About the Role:

As Weever’s Demand Generation Manager, you’ll be the driving force behind our paid advertising strategy and growth marketing efforts. This is a hands-on, strategic role focused on building scalable campaigns that generate pipeline and revenue.

You’ll report to the Head of Marketing & Growth, partner with sales, and lead execution across HubSpot, our website, email, webinars, and events. From idea to launch, you’ll create copy, direct creative, and manage campaigns—rolling up your sleeves to make it happen.

What you will do

• Plan and execute campaigns across channels such as PPC, SEO, email, and paid social media to drive engagement, interest, and demand

• Manage HubSpot workflows, lists, emails, automations, and lead scoring

• Partner with paid media agencies on search and social campaigns

• Plan and maintain the demand generation calendar

• Analyze the marketing funnel, identify areas of improvement

• Write ads, landing pages, and email copy for campaigns and to improve conversion rates

• Collaborate with designers/agencies to create and optimize creative assets

• Support webinars, trade shows, and events with clear and effective demand-gen motions

• Optimize landing pages, forms, CTAs, and chat flows

• Ensure the marketing-to-sales handoff process is smooth and efficient

• Build dashboards to monitor and track funnel and campaign performance, identify experiments, and optimize strategies

• Run structured experiments on ads, landing pages, and email

• Brief and QA agencies/freelancers for campaign alignment

What will make you successful in this role?

• You are a T-shaped marketer passionate about digital, demand generation, and growth marketing.

• You enjoy collaborating on strategy and then rolling up your sleeves to make it come to life.

• Your job description does not define you, but you love solving problems and helping wherever you can.

• You are comfortable inside HubSpot, setting things up and letting them fly.

• You can take a rough idea and turn it into clear messaging, simple creative direction, and a campaign concept.

• You are curious, understand data, and are open to testing and learning what works best.

• You communicate clearly and build trust with sales, agencies, and leadership

• You don’t let inexperience or ambiguity stop you.

Experience and skills:

• 4 to 8 years of B2B SaaS marketing experience in demand generation or growth roles

• College or university education

• Proven track record of building campaigns that deliver pipeline and revenue at scale.

• Experience collaborating with senior Sales, Marketing, and Product leaders.

• Experience managing campaigns on Google Ads, LinkedIn, and Meta

• Experience conducting experiments and tests

• Familiarity with HubSpot or other MAPs like Marketo or Pardot

• Experience in planning and executing webinars and/or trade show or conference campaigns, including pre- and post-event activities

• Comfort with building and editing landing pages using no-code tools or existing templates

• Strong copywriting skills for ads, landing pages, and emails, especially targeting technical or operational audiences

• Experience working directly with agencies and freelancers, including briefing, reviewing, and integrating their work into campaigns

Why work at Weever?

• You will be the second marketing team member, collaborating with the Head of Marketing & Growth as a genuine partner to drive Weever's growth.

• We have an amazing, collaborative, humble culture where people care about each other. As a culture-first organization, how we work matters as much as the work itself.

• Your impact will be visible daily through the pipeline, the deals you win, and the campaigns you own.

• You will have ownership of designing, running, and optimizing programs.

• Our remote, family-friendly culture prioritizes communication with many working remotely full-time.

• We support flexible schedules and offer great benefits, including stock options, training, and a comprehensive benefits package with dental and health coverage.

• We also provide a group RRSP with company matching to boost your retirement savings