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Demand Generation Manager

Wealthsimple

Wealthsimple

Sales & Business Development
Toronto, ON, Canada
Posted on Tuesday, April 30, 2024
Your career is an investment that grows over time!
Wealthsimple is on a mission to help everyone achieve financial freedom by reimagining what it means to manage your money. Using smart technology, we take financial services that are often confusing, opaque and expensive and make them transparent and low-cost for everyone. We’re the largest fintech company in Canada, with over 3 million users who trust us with more than $30 billion in assets.
Our teams ship often and make an impact with groundbreaking ideas. We're looking for talented people who keep it simple and value collaboration and humility as we continue to create inclusive and high-performing teams where people can be inspired to do their best work.
About the role
As a Demand Generation Manager, you will own the strategy, planning and execution for all demand generation tactics, campaigns and measurement. You have technical expertise using numerous paid digital platforms and channels to accelerate growth. You are passionate about experimentation, learning, and continuous improvement. With a data-driven approach, you possess expertise in evaluating, tracking, and reporting on the effectiveness of demand generation programs.

In this role, you will have the opportunity to:

  • Own the demand generation strategy and vision: Identifying, sizing and prioritizing opportunities.
  • Identify growth opportunities and develop new approaches that deliver high-quality leads. Translate these ideas into projects that you will build, lead, and implement.
  • Define and set targets to allow for appropriate measurement, and own the lead generation performance narrative. Evolve our analytics and technology capabilities to support demand generation programs.
  • Supporting the creative team with ideation + concept development and producing strong testing frameworks for creative assets and optimization.
  • Collaborate cross-functionally with various internal teams such as Creative, Product, Sales and Brand to effectively + efficiently engage your target audience.
  • Stay ahead of the latest digital industry trends, platforms, and technologies, maintaining close relationships with leading tools and platforms.

We’re looking for someone who:

  • Brings 5+ years of experience in demand generation and growth marketing.
  • Is well versed in effective demand generation tactics across channels.
  • Brings a strong technical background in: App Marketing, Paid Digital and optimizing/scaling multi-million dollar campaigns.
  • Is enthusiastic about trying new approaches with a test and learn mindset.
  • Has strong quantitative and analytical capabilities. You’re comfortable with data analysis and able to use data to make recommendations (familiarity with SQL is a plus!).
  • Has the ability to synthesize their own and other’s thoughts into crisp and effective communications.
Why Wealthsimple?
🤑 Competitive Salary with top-tier health benefits and life insurance
📈 Retirement savings matching plan using Wealthsimple Work
🌴 20 vacation days per year and unlimited sick and mental health days
📚 Up to $1500 per year towards wellness and professional development budgets respectively
🛫 90 days away program: Employees can work internationally in eligible countries for up to 90 days per calendar year
🌎 A wide variety of peer and company-led Employee Resource Groups (ie. Rainbow, Women of Wealthsimple, Black @ WS)
💖 Company-wide wellness days off scheduled throughout the year
We’re a remote-first team, with over 1000 employees coast to coast in North America. Be a part of our Canadian success story and help shape the financial future of millions — join us!
Read our Culture Manual and learn more about how we work.
DEI Statement
At Wealthsimple, we are building products for a diverse world and we need a diverse team to do that successfully. We strongly encourage applications from everyone regardless of race, religion, colour, national origin, gender, sexual orientation, age, marital status, or disability status.
Accessibility Statement
Wealthsimple provides an accessible candidate experience. If you need any accommodations or adjustments throughout the interview process and beyond, please let us know, and we will work with you to provide the necessary support and make reasonable accommodations to facilitate your participation. We are continuously working to improve our accessibility practices and welcome any feedback or suggestions on how we can better accommodate candidates with accessibility needs.