Director of Growth Marketing
Wave HQ
Marketing & Communications, Sales & Business Development
Toronto, ON, Canada
CAD 160k-190k / year
Posted on Feb 10, 2026
At Wave, we help small businesses to thrive so the heart of our communities beats stronger. We work in an environment buzzing with creative energy and inspiration. No matter where you are or how you get the job done, you have what you need to be successful and connected. The mark of true success at Wave is the ability to be bold, learn quickly and share your knowledge generously.
We’re looking for a Director of Growth Marketing who can turn our product-led motion into a revenue engine. This leader will own the growth marketing strategy and execution across the entire customer lifecycle — while ensuring the systems, data, and processes are in place to measure and scale impact. You’ll be accountable for building predictable, marketing-sourced and influenced revenue, aligning growth strategy with product adoption, and ensuring marketing operations delivers the precision and insights needed to fuel ARR growth.
Here's how you'll make an impact:
- Develop and own the growth marketing strategy to drive acquisition, activation, and expansion with clear revenue targets.
- Lead multi-channel campaigns, optimizing for CAC, conversion, and product adoption.
- Drive lifecycle marketing (email, in-app, nurture, advocacy) to increase adoption, reduce churn, and maximize LTV.
- Partner with Product on in-app growth loops (onboarding flows, upsell paths, referrals) to improve activation and monetization.
- Build, test, and scale growth experiments with a focus on speed, measurable outcomes, and repeatability to uncover new revenue levers.
- Partner with Data and Product to define PLG metrics (PQLs, activation, expansion) and optimize funnel performance.
- Lead, support & coach multi-disciplinary team accountable for the acquisition, activation & retention of customers.
- Own the marketing tech stack and data foundation to ensure accurate attribution, funnel visibility, and actionable insights.
- Establish scalable campaign operations processes, including lead scoring, routing, tracking, and attribution.
- Build dashboards and reporting that tie marketing efforts directly to conversion and revenue outcomes.
- Partner with Finance on forecasting, budget allocation, and revenue modeling to maximize ROI.
- Identify opportunities to automate workflows and increase efficiency across the team.
Growth Marketing & Revenue Acceleration
Marketing Operations & Revenue Infrastructure
You'll thrive here if you have:
- 10+ years of experience in B2B SaaS marketing, with at least 7 years leading growth marketing with revenue accountability.
- Proven success scaling demand and revenue in a product-led growth environment with deep understanding of PLG metrics: PQLs, activation, CAC/LTV, expansion, and NRR.
- Expertise in marketing automation platforms (e.g. Braze), analytics (Looker, GA), and experimentation tools.
- Data-driven operator who can link campaigns to business outcomes and present insights with clarity to executives.
- Excellent cross-functional collaboration skills; proven ability to partner with Product, Finance, and Data.
- Leadership experience: able to hire, coach, and inspire a team across growth and ops disciplines.
- Comfortable operating in a fast-paced, scaling environment with a bias for action and experimentation.
At Wave, we value diversity of perspective. Your unique experience enriches our organization. We welcome applicants from all backgrounds. Let’s talk about how you can thrive here!
Wave is committed to providing an inclusive and accessible candidate experience. If you require accommodations during the recruitment process, please let us know by emailing careers@waveapps.com. We will work with you to meet your needs.
Please note that we use AI-assisted note-taking in interviews for transcription purposes only. This helps ensure interviewers can remain fully present and engaged throughout the discussion.
This advertised posting is a current vacancy.
160000 - 190000 CAD a year
