Product Marketing Manager
Wave HQ
Marketing & Communications, Product
Toronto, ON, Canada
CAD 100k-125k / year
Posted on Dec 6, 2025
At Wave, we help small businesses to thrive so the heart of our communities beats stronger. We work in an environment buzzing with creative energy and inspiration. No matter where you are or how you get the job done, you have what you need to be successful and connected. The mark of true success at Wave is the ability to be bold, learn quickly and share your knowledge generously.
As a Product Marketing Manager at Wave, you will lead the go-to-market strategy for new products and features, amplify the value of our core financial tools, and enable our customers to unlock that value across the full product journey—from sign-up to conversion to long-term success. This is a critical role on the Marketing team, sitting at the intersection of Product, Growth, Brand, and Customer Success. You’ll turn customer insight and product innovation into compelling stories and experiences that drive adoption, retention, and expansion—especially in our free-to-paid motions.
Here's how you'll make an impact:
- Go-to-Market Strategy:
- Lead the GTM process for new products, features, and enhancements—developing strategies, messaging, and launch plans that drive acquisition and activation.
- Partner with Product and Growth teams to identify launch readiness, define success metrics, and orchestrate in-product and outbound campaigns.
- Lifecycle & In-Product Marketing:
- Build lifecycle journeys and product education experiences that guide users from first value to revenue-generating actions like pro tier subscription, payments setup or payroll activation.
- Create in-product messaging, onboarding flows, and engagement content that drive usage milestones and unlock Pro-tier conversion.
- Customer & Market Intelligence:
- Surface customer insights, use cases, and usage patterns that shape positioning, roadmap decisions, and content.
- Own competitive intelligence and collaborate cross-functionally to bring market context to Marketing and Product.
- Cross-Functional Enablement:
- Develop enablement materials (messaging guides, demos, FAQ) for Customer-facing and Support teams.
- Partner with Brand, Content, and Growth to bring differentiated stories to life across web, product, lifecycle, and performance assets.
You'll thrive here if you have:
- Have 5+ years of product marketing experience within SaaS, ideally in a product-led model.
- Love interpreting customer behavior and translating insights into compelling value propositions and user experiences.
- Have a knack for working across teams—from Product to Brand to Lifecycle—and bringing people together to execute with clarity and purpose.
- Are equally comfortable diving into data dashboards and crafting messaging that inspires action from entrepreneurial audiences.
- Are energized by working in a fast-paced environment where creativity, curiosity, and experimentation are valued.
At Wave, we value diversity of perspective. Your unique experience enriches our organization. We welcome applicants from all backgrounds. Let’s talk about how you can thrive here!
Wave is committed to providing an inclusive and accessible candidate experience. If you require accommodations during the recruitment process, please let us know by emailing careers@waveapps.com. We will work with you to meet your needs.
This advertised posting is a current vacancy.
100000 - 125000 CAD a year
