[WEBTOON] North America Ad Sales Operations & Analytics Manager (Bilingual: Korean/English)
Wattpad
Responsibilities: Business Management & Analytics
- Maintain weekly MBR/QBR inputs: bookings vs. revenue vs. delivery, variance bridges, and risk/opportunity flags.
- Build and maintain Power BI dashboards for Direct (and read-only views for Programmatic performance).
- Partner with Finance/FP&A on forecasts and month-end close data hygiene (de-dupes, source-of-truth alignment).
- Track pipeline → delivery conversion, fill gaps, and quantify revenue at risk & recovery.
Responsibilities: Cross-Functional Leadership
- Drive taxonomy/ID hygiene with Product/Engineering; champion trafficking standards and creative specs.
- Lead incident post-mortems (root cause, fix, owner, ETA); publish learning notes and prevent recurrences.
- Support new product/format rollouts (e.g., Rewarded Video, Native Ads) with Ad Ops readiness and SOPs.
Responsibilities: Ad Operations Support / Reporting & Analysis
- Support day-to-day Ad Ops across WEBTOON & Wattpad by tracking campaign setups, QA results, pacing, and delivery status.
- Monitor campaign health metrics (frequency caps, brand safety, IVT, viewability, attribution) and flag risks or anomalies for escalation.
- Provide structured updates to Sales and Management on campaign progress, delivery status, and operational risks.
- Develop and maintain dashboards and reports (Power BI, Trello, Tableau) to track campaign performance, revenue pacing, and operational KPIs.
- Produce post-campaign analyses with actionable insights; identify repeatable best practices and support playbook development.
Requirements:
- 5–8 years in publisher-side Ad Sales Operations/ Sales Management (platform/app or content network).
- Proven trafficking and delivery management across web/app; strong QA discipline and incident management.
- Analytics strength: Power BI (or Tableau), advanced Excel/Sheets; comfort with SQL for joins and data checks.
- Salesforce literacy (opportunity → IO → delivery reporting) and experience standardizing taxonomies/naming.
- Familiar with ad servers/SDKs and measurement (e.g., Kevel, AppLovin MAX, Unity/Tapjoy; 3P tags, IVT/viewability).
- Bilingual: Professional proficiency in English & Korean for cross-border collaboration.
Preferred Qualifications:
- Publisher/platform experience with Rewarded Video and Native formats.
- Experience building Ops runbooks, SLAs, and dashboard products for non-technical stakeholders.
- Exposure to programmatic reporting/forecasting (coordination with a programmatic counterpart).
- Jira/Trello administration, QA automation, or scripting for ops checks.
Tools You’ll Use:
- Ad Ops & Delivery: Kevel (ad server), AppLovin MAX/Unity/Tapjoy (SDK/offerwall), 3P verification/IVT tags.
- Data & Reporting: Power BI, SQL, Excel/Sheets.
- Sales & Workflow: Salesforce, Jira/Trello, Confluence/Notion, Google Workspace/MS Office.
Collaboration Model
- Primary partners: Sales, Sales Ops/Finance, Product/Engineering, Creator teams, Legal/Policy.
- Programmatic interface: Collaborate with Programmatic Lead (WEBTOON & Wattpad) for forecasts and consolidated reporting—no hands-on optimization in this role.