[Wattpad] Senior Manager, IP Marketing (Fixed-Term Contract)
Wattpad
This job is no longer accepting applications
See open jobs at Wattpad.See open jobs similar to "[Wattpad] Senior Manager, IP Marketing (Fixed-Term Contract)" Work In Tech.What you'll be doing:
- Lead and scale the IP Marketing practice, developing strategies, frameworks, and best practices—leveraging audience insights and market trends—to grow awareness and engagement for top IP and develop Big Hits.
- Oversee and mentor a high-performing team, ensuring the team is equipped for fostering growth across story lifecycle stages.
- Oversee full-lifecycle promotional frameworks for priority titles across key languages, while strategically allocating resources for maximum impact and ROI.
- Translate broader business and marketing strategy into IP marketing initiatives and campaigns, ensuring seamless execution and optimization to meet company and department goals.
- Build internal rapport as a strategic partner and align IP marketing priorities across marketing functions, Content & Creators, Strategy & Business Operations, Studios, and the Global IP teams.
- Collaborate with internal and external partners to support IP adaptations across a range of formats—including Film, TV, Publishing, and Webcomics—amplifying the IP’s reach and generating value throughout the Wattpad and WEBTOON ecosystem.
- Oversee performance optimization across channels, identifying opportunities for maximum impact and efficiency.
What we're looking for:
- A seasoned marketing leader with 8+ years of experience running multi-channel campaigns driving audiences and engagement at scale.
- Proven ability to build and mentor a high-performing team, supporting individual growth and aligning team efforts with business goals.
- Strategic thinker translating vision and business objectives into actionable frameworks with measurable results.
- Collaborative partner adept at cross-functional alignment.
- User-obsessed and data-driven, leveraging analytics to optimize performance and maximize ROI.
- Clear communicator and effective project manager ensuring timely delivery, budget management, and goal attainment.
What we offer:
- Career development; we believe in mentorship and investing in your learning, supporting you to achieve your goals
- Health benefits, including vision and dental!
- Generous vacation
- Corporate discount for gym memberships for you and your family
- Winter break shutdown and a whole lot more!
This job is no longer accepting applications
See open jobs at Wattpad.See open jobs similar to "[Wattpad] Senior Manager, IP Marketing (Fixed-Term Contract)" Work In Tech.