Director, Brand & Field Marketing
Voices.com
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Description
Director, Brand & Field Marketing - Voices
- Develop and implement comprehensive brand strategies that align with business objectives and grow brand equity
- Ensure consistent brand messaging and visual identity across all channels, internally and externally, in consideration of both client and talent interests
- Monitor and measure brand performance and make adjustments as needed
- Manage and retain a high performing team of writers, designers, social media specialists and videographers, cultivating a growth mindset and performance based culture
- Own and implement a focused events strategy to source new pipeline, influence existing pipeline and retention accounts and grow brand awareness
- In close coordination with the Demand team, launch a thoughtful webinar strategy
- Manage and optimize brand and event budgets.
- Collaborate with sales teams to align marketing efforts with sales goals.
- Own our social media properties (Instagram, LinkedIn, Twitter, Facebook, Tiktok, YouTube, etc.) for organic initiatives, to drive engagement and brand awareness
- Execute a PR strategy that tells an opinionated and differentiated story in the market, and secures coverage from leading publications and outlets
- Pursue meaningful award opportunities that showcase our differentiated products and services
- With product marketing, analyze market data and customer insights to inform marketing strategies.
- Plan, execute, and optimize marketing campaigns, including account based marketing campaigns and customer campaigns, working closely with the demand team to push through appropriate channels
- Track and analyze campaign and event performance.
- Develop and implement strategies for improving campaign effectiveness.
- Build and maintain strong relationships with internal and external partners.
- Bachelor's degree in Marketing, Communications, or a related field.
- 8+ years in brand management, field marketing and events
- Strong leadership and people management skills.
- Excellent communication and interpersonal skills.
- Strong analytical and problem-solving skills.
- Experience in managing marketing budgets.
- Ability to work independently and as part of a team.
- Ability to thrive in a fast-paced and dynamic environment.
- Generous Vacation: Start with 15 days of vacation, pro-rated in your first year based on your start date
- Personal Time: Take care of what matters with 5 paid personal days and 3 unpaid personal days annually
- Comprehensive Health Coverage: Access to health and dental benefits after just 3 months of employment
- Hybrid Flexibility: Enjoy the best of both worlds with our hybrid work environment
- Performance Bonus Program: Recognizing your impact with bonus opportunities tied to company and individual performance
- Learning & Development Support: We invest in your growth with a dedicated L&D budget and coverage for platforms like LinkedIn Learning, Udemy, Codecademy, and more
- A Great Team: Work with genuinely kind, smart, and talented people who love what they do (and know how to have fun doing it).
This job is no longer accepting applications
See open jobs at Voices.com.See open jobs similar to "Director, Brand & Field Marketing" Work In Tech.