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Senior Field Marketing Manager - West Region

Visier

Visier

Marketing & Communications
United States · Remote
Posted on Wednesday, June 12, 2024

Visier is the leader in people analytics and we believe in a 'people-first' approach to business strategy. Our innovative technology transforms the way that organisations make decisions, allowing them to elevate their employees and drive better business outcomes. Embarking on an exciting new chapter in our growth story, we are looking for talented individuals who can help both Visier and our customers grow, evolve and win!

Reporting to the Director of Field Marketing, we are looking for a Field Markeing Manager or Senior Field Marketing Manager who will drive multichannel and full-funnel marketing strategy and implementation in the West territory.

The ideal candidate is a dynamic, self-driven creative thinker and a strong communicator adept at strategic planning, content creation, messaging, and tailoring marketing programs to reach specific personas, audiences, and regional segments. You will envision, pilot, execute, and measure closed-loop integrated account-based marketing (ABM) programs that create a sense of urgency for the buyer and deliver significant pipeline and revenue growth.

This is a remote US position and we're ideally looking for someone based in central or western US to optimise travel and timezone coverage.

What you'll be doing...

  • Defining, innovating, and leading the development of an omni-channel marketing plan, including budget requirements, goals, and KPIs to effectively achieve pipeline quantity, quality, velocity, win rates, and ROMI for the region.
  • Partnering with regional sales directors, account executives, and business development reps to define, evolve, and communicate strategic marketing plans as market dynamics evolve, ensuring alignment of goals, objectives, and strategies with regional account plans.
  • Taking accountability for making a business impact by planning and executing a variety of advanced account-based marketing programs that build new business pipeline and support deal velocity and progression. This may include online and offline campaigns, events, digital campaigns, customer stories, plays and playbooks, social selling, and personally hosting online and offline events, etc.
  • Planning and executing proprietary and third-party in-person and virtual events for the owned territory as well as digital campaigns to activate and progress business opportunities.
  • Collaborating cross-functionally with sales and marketing teams to identify market segments and develop strategic marketing programs that deliver success at each customer touchpoint and each stage of the buyer’s journey – and sharing best practices.
  • Forecasting and managing assigned budget, and selecting and managing external vendors and agencies.
  • Regularly monitoring and tracking performance of marketing activities and programs.
  • Analyzing, reporting, and presenting on campaign and KPI performance, regional success, deliverables, and programs.
  • Performing other duties as required.

What you'll bring to the table...

  • A highly experienced marketer with at least 3 years in B2B marketing, preferably in SaaS, application marketing, or enterprise software marketing to HR or other lines of business.
  • Minimum of 4 years experience in field marketing campaigns for a high-tech company (start up or scale-up ideal) selling to Fortune 2000 companies
  • You are an agile, self-starter, critical thinker and problem-solver who thrives in rapidly changing high-growth environments and can work under pressure to meet deadlines.
  • Experience crafting and executing simultaneous, complex marketing campaigns with a strong focus on regional events and advanced account-based marketing tactics.
  • Proficiency in marketing automation (Marketo), sales automation/CRM (Salesforce.com), and DemandBase (or similar).
  • Ability to travel 25% of the time.

Most importantly, you share our values...

  • You roll up your sleeves
  • You make it easy
  • You are proud
  • You never stop learning
  • You play to win

The base pay range for this position is $100k - $145k / year + bonus

The compensation offered will be determined by factors such as relevant qualifications, experience, knowledge and skills. Many of our positions are eligible for additional types of compensation (e.g., commission plans, bonus, etc.) which our Talent Acquisition team will share with you if you interview for the role.

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