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Product Marketing Manager - Analytics



Marketing & Communications, Product, Data Science
Vancouver, BC, Canada
Posted on Tuesday, August 29, 2023

Visier is the leader in people analytics. We are passionate about a 'people first' approach to business strategy and our addictive technology is transforming the way that organisations make decisions. Recently closing a hugely successful funding round and a landmark $1b valuation, Visier is embarking on an incredible phase of its 12 year growth Journey.

This is a key position for the business and will ultimately own the messaging, positioning, segmentation, content, pricing & packaging, and go-to-market plans for our products, focusing specifically on technical audiences. You will also work to align our technical marketing with Visier’s global messaging and marketing strategy.

What You’ll be Doing…

  • Own messaging, positioning, segmentation, content, pricing & packaging, and go-to-market plans focused on technical audiences. You will also work to align our messaging with Visier’s global messaging and marketing strategy.
  • Act as the subject matter expert for Visier Products, including Visier People (SaaS), Alpine Embedded Analytics and the Alpine Developer Platform (PaaS). This includes the buyer journey surrounding technical products.
  • Understand and translate industry insights to influence product and go-to-market strategy by conducting market research, participating in customer briefings, and analyzing metrics.
  • With our Marketing team, develop a strategy to drive awareness and demand for various technical marketing initiatives (campaigns, social/digital media, roundtables, regional events and webinars, third-party activations, account-specific initiatives, strategic partnerships, and more)
  • Develop content for external marketing channels (blog posts, e-books, presentations, 1-pagers, thought leadership) as well as for go-to-market.
  • Most importantly, you will be an evangelist and cross-functional leader to drive business results for the Visier business!

What You’ll Bring to the Table…

  • Experienced marketing SaaS and/or PaaS solutions to technical audiences
  • A passion for technology, a desire to build relationships and an ability to influence stakeholders to achieve positive outcomes
  • Ability to easily transition from high-level strategic thinking to creative and detailed execution
  • Experience driving the product strategy and roadmap for platform products.
  • A "make it happen" mindset with a bias for action and ability to execute quickly, juggling multiple deliverables
  • Strong oral and written communication skills, necessary to articulate technical concepts to non-technical audiences and interact directly with customers/prospects as required.
  • Ability to partner with other functions such as data science, engineering, user experience, and the broader Visier team.

Most importantly, you share our values...

  • You roll up your sleeves
  • You make it easy
  • You are proud
  • You never stop learning
  • You play to win

See the #VisierLife in action


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