Director, PaaS Product Marketing
Visier
Visier is the leader in people analytics. We are passionate about a 'people first' approach to business strategy and our addictive technology is transforming the way that organisations make decisions. Recently closing a hugely successful funding round and a landmark $1b valuation, Visier is embarking on an incredible phase of its 12 year growth Journey.
We recently launched our PaaS offering - Alpine - which allows DIY-inclined organisations to build their own bespoke people analytics applications on top of our core back-end technology. This is a key position for the business and will ultimately own Alpine messaging, positioning, segmentation, content, pricing & packaging, and go-to-market plans for Alpine Developer Platform and products. You will also work to align Alpine messaging with Visier’s global messaging and marketing strategy.
What You’ll be Doing…
- Act as the subject matter expert for the Alpine Developer Platform (APIs, SDKs), and Visier technologies. This includes the buyer journey surrounding technical products.
- Understand and translate industry insights to influence product and go-to-market strategy by conducting market research, participating in customer briefings, and analyzing metrics.
- With our Marketing team, develop a strategy to drive awareness and demand for various Alpine Developer Platform initiatives (campaigns, social/digital media, roundtables, regional events and webinars, third-party activations, account-specific initiatives, strategic partnerships, and more)
- Develop content for external marketing channels (blog posts, e-books, presentations, 1-pagers, thought leadership) as well as for go-to-market.
- Most importantly, you will be an evangelist and cross-functional leader to drive business results for Alpine Developer Platform.
What You’ll Bring to the Table…
- SaaS platform or developer marketing experience.
- A passion for technology, a desire to build relationships and an ability to influence stakeholders to achieve positive outcomes
- Ability to easily transition from high-level strategic thinking to creative and detailed execution
- Experience driving the product strategy and roadmap for platform products.
- A "make it happen" mindset with a bias for action and ability to execute quickly, juggling multiple deliverables
- Strong oral and written communication skills, necessary to articulate technical concepts to non-technical audiences and interact directly with customers/prospects as required.
- Ability to partner with other functions such as data science, engineering, user experience, and the broader Alpine team.
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