Job Title: SEM Specialist

FARO INSIGHT Exists to Turn Reality into Understanding.

We believe the world is shaped by decisions and those decisions only hold up when they’re grounded in objective truth. Our solutions capture buildings, sites and scenes exactly as they are and transform that data into insight teams can use to plan, verify, investigate and act with confidence.

Across Architecture, Engineering & Construction (AECO), Geospatial and Public Safety, we support professionals who establish truth, verify progress, investigate events and protect people & places. From surveyors defining the foundations of a project, to architects and builders coordinating complex infrastructure, to public safety professionals documenting critical incidents to deliver justice to communities. Our solutions underpin accountability and inspire trust in every decision.

At FARO INSIGHT, we admire individuals who wish to shape the future with us. Who believe leadership starts with responsibility. Who believe great innovation serves real-world outcomes. And who believe in long-term impact, over short-term noise. Here, you will be part of a team that puts those beliefs into action, creating work that makes a meaningful difference.

Insight You Can Build On.

The SEM Specialist is responsible for planning, executing, and optimizing paid search campaigns to drive high-quality traffic and conversions. This role focuses exclusively on search engine advertising across platforms such as Google Ads, Bing Ads, and other regional search engines. The ideal candidate is analytical, detail-oriented, and skilled in managing budgets, keyword strategies, and campaign performance.

How you will make a difference @ FARO:

• Develop, implement, and manage SEM campaigns across search platforms such as Google Ads, Bing Ads, and other regional engines as applicable.
• Conduct keyword research to identify relevant terms, queries, and opportunities for campaign expansion.
• Write, test, and optimize ad copy to improve relevance, CTR, and overall performance.
• Coordinate with web and content teams to ensure landing pages align with campaign goals.
• Manage campaign budgets and pacing to achieve efficiency and ROI targets.
• Monitor and analyze campaign performance using approved analytics and reporting tools.
• Identify opportunities to improve campaign structure, bidding strategies, and audience segmentation.
• Collaborate with marketing team members to ensure SEM efforts support broader digital initiatives.
• Stay informed on SEM platform updates, best practices, and emerging capabilities.

This position requires:

• Bachelor’s degree in marketing, business, communications, or related field.
• 3+ years of experience managing SEM campaigns.
• Demonstrated success in executing and optimizing paid search programs.
• Proficiency with tools such as Google Ads, Bing Ads, and analytics platforms.
• Strong analytical and problem-solving skills.
• Excellent written and verbal communication abilities.
• Ability to work independently and collaboratively in a fast-paced environment.
• Strong organizational skills and attention to detail.

We are a drug-free workplace with pre-employment drug screening.

Join us. Become part of a dynamic organization that values quality, leadership, teamwork, honesty and openness as a way of life in conducting our business.

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