User Acquisition Tech Ops Specialist
Viral Nation
At Viral Nation, we specialize in building social-first ecosystems for brands to connect with the modern consumer journey. Our integrated solutions align strategy, talent, media, and technology with culturally relevant creativity to scale the world’s fastest-growing digital brands. Viral Nation offers a fluid, creative, and growth-oriented environment that will support your ambitions to apply your talents in an open, collaborative, and fast-paced culture. Our ability to stay at the forefront of the industry has fuelled our success and will guide us in paving the path forward. We’re driven to push boundaries and think beyond today to deliver strategies, and we’re just getting started.
While we continuously exceed our goals, we need your help – our success is only as great as our people. Strong performance leads to high expectations, and we must keep raising the bar!
Position Overview:
We are seeking a detail-oriented, app campaign lead to join our team. As a User Acquisition Tech Ops Specialist, you will play a vital role in the successful execution and optimization of one of our client campaign’s, focusing on driving app installs.
You will work closely with the Ad Operations & Media Buying teams, as well as with the client to ensure that their app advertising initiatives are effectively implemented and meet their objectives.
Responsibilities:
- Responsible for fully managing app campaigns set-up for one of our clients on the following platforms: Meta, Moloco, AppLovin and Unity/IronSource. This includes: supporting in fully connecting their apps on Meta for Developers, connecting their apps to the Meta Ad accounts, monitoring campaigns set-up with appropriate links, suggesting optimizations in a timely manner to achieve campaign goals.
- Ensure proper tracking and tagging are in place for app-campaign performance analytics.
- Assist in generating reports for the client as needed.
- Troubleshoot issues or discrepancies that may arise during campaign delivery or set-up.
- Manage client communication and liaise with multiple app developers and platform reps.
Qualifications:
- 5+ years of experience in paid media, with at least 2+ working directly on app campaigns and MMPs.
- Excellent organizational and time management skills.
- Vast knowledge of app campaign setup including app setup on Meta for Developers, app connection on Meta ad accounts, Facebook SDK installation or working through an MMP such as AppsFlyer.
- Vast knowledge in creating apps through the Meta for Developers portal.
- Proficiency in set up through AppsFlyer for attribution purposes.
- Proficiency with app campaign platforms such as Unity/Ironsource, Moloco and App Lovin.
- Strong communication and interpersonal skills
- Detail-oriented and able to work in an incredibly fast-paced environment.
- Ability to collaborate with cross-functional teams.
Viral Nation is committed to diversity, equity and inclusion in our agency. Viral Nation welcomes applications from people with visible and non-visible disabilities. Accommodations are available on request for candidates taking part in all aspects of the recruiting and selection process.