Work In Tech

We are seeking a highly strategic and execution-focused Account-Based Marketing (ABM) Lead
to spearhead our account-based marketing efforts. In this role, you will own the strategy and execution of ABM programs designed to drive engagement, pipeline creation, and revenue growth across our most valuable accounts. You’ll combine in-depth market and account intelligence with targeted content and campaigns to reach and convert high-value prospects.

This is a cross-functional role requiring close collaboration with Sales, Product Marketing, and Demand Gen teams to create personalized experiences that convert interest into results.

This is a remote role, and the candidate can be located anywhere in India

Key Responsibilities

Market & Account Intelligence

• Conduct primary and secondary market research to identify key trends, industry challenges, and whitespace opportunities.
• Build detailed Ideal Customer Profiles (ICPs) and buyer personas using internal and external data sources.
• Perform deep account profiling, including intent data, firmographics, technographics, buying committee mapping, and trigger event tracking.

Campaign Development & Execution

• Develop and execute multi-channel, account-specific marketing campaigns across email, digital ads, social, and direct outreach.
• Own the end-to-end email campaign lifecycle—from copywriting and segmentation to automation, testing, and reporting.
• Design playbooks and outreach sequences aligned to the account journey and buying stage.

Lead Generation & Personalization

• Drive personalized outbound lead generation strategies focused on key accounts and buying centers.
• Collaborate with Sales and SDRs to align messaging, coordinate outreach, and ensure campaign follow-through.
• Develop one-to-one and one-to-few marketing approaches tailored to top-tier strategic accounts.

Measurement & Optimization

• Define KPIs and success metrics for ABM programs; track and report on campaign performance, engagement levels, and ROI.
• Continuously test and optimize messaging, channels, and tactics to improve conversion rates and influence pipeline.

Required Skills & Experience

• 8–10 years of B2B marketing experience, with at least 3–5 years focused specifically on ABM or enterprise demand generation.
• Proven track record of building and scaling ABM programs that generate pipeline and revenue.
• Strong research and analytical skills; able to distill complex insights into actionable strategies.
• Exceptional project management skills and the ability to work cross-functionally.
• Excellent written and verbal communication skills.

We offer a competitive salary, a flexible work environment, and a team of dedicated professionals. If this opportunity aligns with your career aspirations, we encourage you to apply.