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Content Marketing Specialist



Marketing & Communications
Kochi, Kerala, India
Posted on Tuesday, April 16, 2024

We are hiring a talented Content Marketing Specialist to be part of our India Operation team, located in Cochin for permanent employment. As a Content Marketing Specialist at Veriday, you will play a pivotal role in shaping the company's content strategy and establishing its position as a trusted advisor. You will be responsible for creating compelling and engaging thought leadership content that resonates with our target audience of senior IT leaders seeking modernization, outsourcing, and digital transformation solutions. Your content marketing efforts will drive engagement, generate demand, and contribute to the overall growth and success of Veriday.

What will you do:-

  • Develop and execute a comprehensive content marketing strategy aligned with Veriday's business goals.
  • Create high-quality, engaging content across various formats and channels, such as blogs, articles, emails, whitepapers, case studies, podcasts, videos, and social media posts or other digital content assets.
  • Collaborate with internal stakeholders, such as heads of business, service implementation specialists, subject matter experts, partner account managers and others to identify content topics, and themes.
  • Develop a consistent and compelling narrative that effectively communicates the value proposition of Veriday’s offerings.
  • Conduct keyword research and optimize content for search engines (SEO) to improve organic visibility and drive website traffic.
  • Establish Veriday as a thought leader and consultant of trust in the industry by producing insightful and informative content that addresses the pain points of senior IT leaders seeking modernization and outsourcing solutions.
  • Leverage content distribution channels and platforms such as email, lead nurturing campaigns, website, and social media to reach and engage target accounts and contacts.
  • Monitor and analyze the performance of content marketing initiatives using relevant metrics and analytics tools to track engagement, lead generation, and ROI.
  • Manage content marketing campaigns effectively.
  • Stay updated on industry trends, best practices, and emerging technologies in content marketing to continuously enhance Veriday's content strategy and effectiveness.

What do you need to succeed:-

  • Bachelor’s degree in Marketing, Communications, Journalism, or related field.
  • 5-6 years of experience in content marketing, preferably in the B2B technology or professional services industry.
  • Strong writing and editorial skills with the ability to create compelling and persuasive content for different audiences and channels.
  • Knowledge of SEO best practices and content consumption patterns on LinkedIn.
  • Experience with content creation and curation tools, platforms, and technologies.
  • Excellent collaboration, communication, and interpersonal skills with the ability to work effectively with cross-functional teams in a remote work environment.
  • Creative thinking, adaptability, and a results-driven mindset with a passion for innovation and continuous improvement.

What you can expect from Veriday:-

  • A benefits package overviewed by a Veriday HR rep.
  • Remote and/or hybrid working conditions.
  • Professional development through learning and mentorship.
  • An inclusive culture values your presence.
  • Growth, Agility, Flexibility, and Autonomy at work.
  • Dynamic, Fun-filled, and collaborative workplace maintains a great Life-Work balance.

We offer a competitive salary, remote workspace, and great people to collaborate with. If this job sounds perfect for you, please apply.