Marketing Campaign Specialist - Workflow & Insights | Governance business
Verafin
Why Nasdaq
When you work at Nasdaq, you’re working for more open and transparent markets so that more people can access opportunities. Connections can be made, jobs can be created, and communities can thrive. We want all our employees to have access to opportunity, too. That means planning for career growth, ensuring you have the tools you need, and promoting an inclusive culture where we’re all valued for our unique perspective.
Here, you will work for a global tech leader committed to breaking down barriers to inclusive prosperity. We see technology as a means to free people up to work together more productively and effectively by centralizing data, analytics, and market intelligence.
Here, we’re committed to building a more diverse and inclusive workforce. Not only is it our responsibility to do better, but we also need representative voices to power the fresh thinking that is vital for our business and our clients.
What We Offer
Nasdaq is seeking a strategic and results-driven Marketing Campaign Specialist to support campaign coordination and delivery for our Workflow & Insights organization with a focus on our Governance Solutions business campaigns. This role is responsible for implementing and coordinating integrated marketing campaigns aligned with strategic business priorities, driving demand generation that delivers high quality opportunities and pipeline, and enhancing brand awareness and product engagement across key audiences. You will play a critical role, working alongside a team of local marketers to deliver impactful, data-driven marketing programs and collaborating closely with a broader distributed team to advance progress.
This is a permanent full-time role based in BGC Taguig City following a hybrid work model setup (at least 2 in office days per week).
You can expect an autonomous but fast-paced work environment where you are recognized for your results and ability to drive things forward. Every day brings many opportunities to learn & grow and rewards with a global impact we create.
In return, you will receive HMO coverage for you and your dependents, employee stock purchase plan, equity grant, retirement plan, annual bonus, free counseling sessions, subscription to e-learning platforms, fitness, wellness and more.
What You Will Do
Campaign Strategy & Execution
Develop and implement multi-channel marketing campaigns to drive engagement, lead generation, and brand awareness
Partner with internal collaborators (e.g., growth marketing, product, sales, content, digital, and events teams) to create targeted, data-driven marketing programs aligned with business goals.
Leverage digital marketing, content marketing, paid media, email, social, and events to reach key audiences and achieve business results.
Optimize campaigns based on performance analytics, using data-driven insights to improve effectiveness.
Collaborate with cross-functional teams to align marketing efforts with broader objectives.
Performance Measurement & Optimization
In conjunction with the marketing analytics team and growth and product marketing teams, establish, track and monitor critical metrics and analyze campaign performance, using insights to optimize marketing efforts.
Work closely with the marketing systems, analytics and growth marketing teams to use CRM (Salesforce), marketing automation (Marketo, Pardot, etc) and digital analytics for campaign tracking and reporting.
Ensure continuous improvement by testing and refining marketing strategies based on data insights.
Stakeholder Collaboration & Budget Management
Partner with Marketing leaders and colleagues to ensure marketing programs support revenue growth and business priorities.
Deploy and monitor allocated activation budget, ensuring efficient use of resources for maximum impact.
Collaborate with external agencies and vendors to implement high-quality marketing programs.
What We Expect
6-8 years of experience in B2B marketing, preferably in financial services, fintech, or capital markets.
Proven track record of developing and implementing integrated marketing campaigns with measurable results.
Strong experience in demand generation, digital marketing, content marketing, and ABM strategies.
Proficiency in marketing automation tools (Marketo, HubSpot), CRM systems (Salesforce), and analytics tools.
Excellent project management skills, with the ability to run multiple campaigns simultaneously.
Strong analytical attitude and ability to translate data into actionable insights.
Exceptional communication and stakeholder management skills.
Amenable to work in a mid and night shift
What Would Be Helpful
Strategic problem solver with a data-driven approach to marketing.
Excellent leadership and team management abilities.
Strong communication and presentation skills.
Ability to thrive in a fast-paced, dynamic environment.
Passion for innovation and continuous improvement.
Does It Sound Like You?
Please follow through by clicking the “Apply” link and submitting your application. If your skills and experience are a match, we will be in touch soon. In the meantime, please visit our website and social media channels to learn more about our innovative business, inclusive culture and discover why Nasdaq Manila is Great Place To Work certified!
- Education Required: Bachelor’s Degree in Marketing, Communications or English
- Experience Required: At least 6 years
Come as You Are
Nasdaq is an equal opportunity employer. We positively encourage applications from suitably qualified and eligible candidates regardless of age, color, disability, national origin, ancestry, race, religion, gender, sexual orientation, gender identity and/or expression, veteran status, genetic information, or any other status protected by applicable law.
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request an accommodation.