Product Marketing Specialist
Verafin
You'll work closely with other marketing functions to create impactful messaging and content for multi-channel campaigns. Collaboration with product managers and sales teams is vital, requiring strong diplomatic skills to balance priorities effectively.
Primary Responsibilities:
Product Marketing Excellence: Become an expert on the market, competitive landscape, and buyer needs and behaviors, with documented materials and regular presentations to educate internal teams.
Messaging & Positioning: Collaborate with the Product Team to develop compelling, differentiated product messaging and positioning throughout the buyer’s journey. You are confident working alongside product teams to take technology focused information and translate it to market-ready, impactful messaging for our key personas.
Buyer Personas: Develop and educate internal teams on our customer personas, the value propositions for each, and develop compelling messaging that will address their needs.
Go-To-Market Marketing Orchestration: Closely collaborate with cross-functional marketing teams to power compelling, high-performing marketing campaigns that contribute to increased sales pipeline and customer acquisition and expansion.
Marketing & Sales Enablement: Create compelling marketing artifacts that map to integrated marketing campaigns and product promotion themes (emails, videos, fact sheets) and maintain development plan for resourcing and coordinated campaign planning.
Strategic Partnerships: Manage product-marketing centric partnerships and relationships with key industry and technology organizations.
Stakeholder Management: Excellent presentation, written, and verbal communication skills, with an eye for quality, creativity, and attention to detail.
Project Management: Lead and oversee key projects and initiatives within the Marketing organization as needed. Support definition of project scope, objectives, timelines, and deliverables. Coordinate resources, manage dependencies, and ensure successful project execution.
Employee Qualities:
View challenges as opportunities and focus on a solution-oriented/problem-solving approach to work on a day-to-day basis.
Excel at leading and influencing stakeholders through ambiguity, while demonstrating agility and learning at the pace of AI.
Demonstrate inherent passion for innovation and creative storytelling to simplify what’s complex.
Seek out opportunities to improve processes and initiatives.
Contribute to an overall positive work environment and act with integrity and respect for all team members.
Encourage individual growth opportunities within the team through ownership of individual projects that empower team members to be set up for success.
Create measures of success (KPIs) and set strategic guidance for roles and responsibilities, understanding roles and responsibilities will be different for manager versus employee. Hold regular touchpoints to track performance against these KPIs.
Qualifications:
Have 5-8 years B2B/SaaS product marketing experience and proven success in launching new products and/or new GTM product promotion.
Experience with the following tools is preferred: Salesforce, Clozd, Gong, Pardot, CoPilot, Monday.com, Figma and Confluence.
Investment management marketing experience preferred
Excellent writing skills for creating content and collateral (including data sheets, fact sheets, case studies, etc.).
Experience with persona-based marketing and audience-centric content generation.
Successful track record of working in a collaborative, cross-functional team.
Creativity with out-of-the box thinking and an interest in trying and learning new things.
Self-directed, resourceful, and accountable with a positive “can do” attitude.
Familiarity with Product Marketing and Management Model preferred.
Come as You Are
Nasdaq is an equal opportunity employer. We positively encourage applications from suitably qualified and eligible candidates regardless of age, color, disability, national origin, ancestry, race, religion, gender, sexual orientation, gender identity and/or expression, veteran status, genetic information, or any other status protected by applicable law.
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request an accommodation.
What We Offer
We’re proud to offer a competitive rewards package that is meaningful, recognizes the unique needs of our employees and their families and incentivizes employees for their contribution to Nasdaq’s overall success.
The base pay range for this role is $74,800 - $124,600. In addition to base salary, Nasdaq provides a generous annual bonus/commission (short-term incentive), and equity (long-term incentive), comprehensive benefits, and opportunity for growth. Exact compensation may vary based on several job-related factors that are unique to each candidate, including but not limited to: skill set, experience, education/training, business needs and market demands.Nasdaq’s programs and rewards are intended to allow our employees to:
- Secure Wealth: 401(k) program with 6% employer match, Employee Stock Purchase Program with 15% discount, Student loan repayment program up to $10k, Company paid life and disability plans, Generous paid time off
- Prioritize Health: Comprehensive medical, dental and vision coverage, Health spending account with employer contribution, Paid flex days to support mental wellbeing, Gym membership discounts
- Care for Family: Hybrid home/office schedule (for most positions), Paid parental leave, Fertility benefits, Paid bereavement leave
- Connect with Community: Company gift matching program, Employee resource groups, Paid volunteer days
- Grow Career: Education Assistance Program, Robust job skills training and Professional development opportunities
For more information, visit Nasdaq Benefits & Rewards Career page.