Go-To-Market (GTM) Specialist
Canada
About The Role
We're looking for someone who thinks beyond traditional go-to-market execution. You're a community builder, creator, and strategic marketer who understands how to grow both a brand and an audience. We're looking for an AI-native GTM Specialist who is passionate about using the latest AI tools to drive business growth.
What You'll Do
- Generate new business opportunities through AI-assisted outbound prospecting, research, and personalized outreach.
- Create and execute an external marketing strategy that increases awareness, engagement, and demand.
- Bring forward new ideas, channels, AI tools, and growth experiments that help shape Venngage's future marketing direction and strengthen our position in the market.
- Monitor competitor positioning, emerging AI workflows and market/viral trends to identify gaps, opportunities and areas where Venngage AI can differentiate.
- Leverage your personal brand and industry network to increase Venngage's visibility within the AI, design, and business communities.
- Experiment with AI-driven GTM strategies, workflows, and automation to improve efficiency and conversion rates.
- Own end-to-end go-to-market launches, leading cross-functional alignment across Marketing, Sales, Product, and Customer Success to execute messaging, campaigns, product launches, and growth initiatives
- Measure the performance of campaigns, content, community engagement, and GTM initiatives, using insights to continuously refine strategy.
- Identify target accounts and decision-makers using AI-powered sales and research tools
What We are Looking For:
- 2–5 years of experience in B2B SaaS, business development, sales, growth, or go-to-market roles.
- Have an established personal brand with an engaged following on platforms such as YouTube, IG,TikTok and X (Twitter), demonstrating an ability to attract and influence an audience.
- Strong written and verbal communication skills.
- Excellent prospecting and relationship-building abilities.
- Comfortable working independently in a fast-paced, remote environment.
