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Backend Website Developer

Vendasta Technologies

Vendasta Technologies

Software Engineering
Chennai, Tamil Nadu, India
Posted on Jan 28, 2025

Backend Website Developer

Chennai, India.


About the Job:

The mission of the Backend Website Developer is to enhance website performance, driving conversions, and delivering an exceptional user experience. A strong grasp of user behavior and proficiency in GA4 are valuable assets. The incumbent of this role demonstrates to bring to the table profound knowledge of PHP and a history of maintaining and innovating WordPress plugins and themes and will be responsible for the ongoing development and optimization of the WordPress-based Vendasta website.

Your Impact:

Development & Integration:

  • Develop, customize, and maintain WordPress plugins and themes.
  • Build custom WordPress solutions from scratch and enhance existing ones.
  • Ensure seamless integration between WordPress and other services, working closely with R&D teams.
  • Implement and manage programmatic workflows for content development in collaboration with the SEO team.

Website Optimization:

  • Regularly update and maintain WordPress installations, plugins, and themes.
  • Monitor website performance and implement enhancements to optimize speed, responsiveness, and conversions.
  • Evaluate code, plugins, and integrations to maintain security and performance best practices.
  • Troubleshoot and resolve WordPress-related issues in a timely manner.

Collaboration & Communication:

  • Work closely with front-end developers to ensure system cohesiveness.
  • Partner with internal teams, including SEO, analytics, and product teams, to align development goals with business needs.

Data-Driven Insights:

  • Leverage tools like GA4 and Google Tag Manager to track, analyze, and understand user behavior.
  • Use analytics insights to drive qualified traffic and optimize the website for conversions.

Continuous Learning & Innovation:

  • Stay up-to-date with the latest WordPress development trends and best practices.
  • Explore new tools, techniques, and strategies to enhance website performance and user experience.

What you bring to the table:

  • At least 5+ years of professional experience in back-end development, with significant expertise in PHP and WordPress.
  • Owner mindset, taking full ownership of website performance, being proactive in identifying and solving problems, and demonstrating strong communication skills for effective collaboration.
  • Strong experience in developing custom WordPress plugins and themes.
  • Proficient in HTML, CSS and JavaScript
  • Familiar with WordPress standards and functionality.
  • Ability to write clean, understandable, and well-documented code.
  • Experience with debugging tools and performance optimization.
  • Effective communication skills for collaborating with team members and other departments.
  • Problem-solving mindset with strong analytical skills.
  • Experience with GA4 & Google Tag Manager
  • Experience with advanced PHP frameworks like Laravel or Symfony.
  • Experience with RESTful API integration.
  • Familiarity with front-end development for potential full-stack contributions.
  • Knowledge of SEO principles and their implementation in WordPress.
  • Familiarity with GA4 to analyze user behavior and make data-driven website optimizations.

About Vendasta:

So what do we actually do? Vendasta is a SaaS company composed of a company of global brands including; MatchCraft, Yesware and Broadly, that builds and sells software and services to help small businesses operate more efficiently as a team, meet more client needs, and provide incredible client experiences. We have offices in Saskatoon, Saskatchewan, Canada, Boston and Boca Raton, Florida, United States and Chennai, India.

Perks:

  • Benefits - Health insurance
  • Paid time offs
  • Training & Career Development - Professional development plans, leadership workshops, mentorship programs, and more!
  • Free Snacks, hot beverages, and catered lunches on Fridays
  • Culture - comprised of our core values: Drive, Innovation, Respect, and Agility
  • Night Shift Premium
  • Provident Fund