Senior Product Marketing Manager
Vendasta Technologies
Marketing & Communications, Product
Chennai, Tamil Nadu, India
Posted on Jan 9, 2025
Senior Product Marketing Manager
Chennai, India
Your Impact:
- Own the development and execution of comprehensive go-to-market strategies for foundational products, ensuring alignment with business objectives and customer needs.
- Refine and champion consistent positioning and messaging for products across various customer segments.
- Serve as a subject matter expert on Vendasta's products, their market impact, and competitive positioning.
- Conduct in-depth research to understand market trends, competitive landscapes, and customer pain points.
- Leverage data to identify opportunities for product differentiation and growth.
- Collaborate with Product and Sales teams to align strategies with customer needs and buying behavior.
- Lead the planning and execution of product launches, ensuring seamless cross-functional coordination and on-time delivery.
- Oversee the creation of high-impact assets, such as re-brandable presentations, one-sheets, and sales enablement materials.
- Monitor and optimize launch effectiveness, analyzing metrics such as user adoption, campaign performance, and sales impact.
- Act as a strategic partner to Product, Sales, and Design teams to ensure alignment across initiatives.
- Manage the regular updating and optimization of marketing assets to reflect product enhancements and new releases.
- Provide training and resources to Sales teams to enhance their understanding of product benefits and positioning.
- Define and track key performance indicators (KPIs) to measure the success of marketing efforts.
- Use data insights to drive continuous improvement in messaging, campaign strategies, and asset development.
- Stay ahead of industry trends to position Vendasta as a leader in the market.
What you bring to the table:
- 7-8+ years of experience in product marketing, with a strong preference for SaaS or B2B technology environments.
- Proven track record of developing and executing successful go-to-market strategies for complex products.
- Strong understanding of marketing principles, customer journey stages, and product lifecycle management.
- Expertise in project management tools like Jira and Confluence, as well as marketing tools such as HubSpot or similar platforms.
- Exceptional communication, presentation, and analytical skills.
- Collaborative and proactive mindset, with the ability to thrive in a fast-paced, dynamic environment.
- Bachelor’s degree in Marketing, Business, or a related field is preferred; an MBA is a plus.
About Vendasta:
So what do we actually do? Vendasta is a SaaS company composed of a company of global brands including; MatchCraft, Yesware and Broadly, that builds and sells software and services to help small businesses operate more efficiently as a team, meet more client needs, and provide incredible client experiences. We have offices in Saskatoon, Saskatchewan, Boston and Boca Raton Florida and Chennai, India.
Perks:
- Benefits health insurance
- Paid time offs
- Training & Career Development: Professional development plans, leadership workshops, mentorship programs, and more!
- Free Snacks, hot beverages, and catered lunches on Fridays
- Culture - comprised of our core values: Drive, Innovation, Respect, and Agility
- Night Shift Premium
- Provident Fund