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Senior Product Marketing Manager

Vendasta Technologies

Vendasta Technologies

Marketing & Communications, Product
Chennai, Tamil Nadu, India
Posted on Jan 9, 2025

Senior Product Marketing Manager

Chennai, India

Your Impact:

  • Own the development and execution of comprehensive go-to-market strategies for foundational products, ensuring alignment with business objectives and customer needs.
  • Refine and champion consistent positioning and messaging for products across various customer segments.
  • Serve as a subject matter expert on Vendasta's products, their market impact, and competitive positioning.
  • Conduct in-depth research to understand market trends, competitive landscapes, and customer pain points.
  • Leverage data to identify opportunities for product differentiation and growth.
  • Collaborate with Product and Sales teams to align strategies with customer needs and buying behavior.
  • Lead the planning and execution of product launches, ensuring seamless cross-functional coordination and on-time delivery.
  • Oversee the creation of high-impact assets, such as re-brandable presentations, one-sheets, and sales enablement materials.
  • Monitor and optimize launch effectiveness, analyzing metrics such as user adoption, campaign performance, and sales impact.
  • Act as a strategic partner to Product, Sales, and Design teams to ensure alignment across initiatives.
  • Manage the regular updating and optimization of marketing assets to reflect product enhancements and new releases.
  • Provide training and resources to Sales teams to enhance their understanding of product benefits and positioning.
  • Define and track key performance indicators (KPIs) to measure the success of marketing efforts.
  • Use data insights to drive continuous improvement in messaging, campaign strategies, and asset development.
  • Stay ahead of industry trends to position Vendasta as a leader in the market.

What you bring to the table:

  • 7-8+ years of experience in product marketing, with a strong preference for SaaS or B2B technology environments.
  • Proven track record of developing and executing successful go-to-market strategies for complex products.
  • Strong understanding of marketing principles, customer journey stages, and product lifecycle management.
  • Expertise in project management tools like Jira and Confluence, as well as marketing tools such as HubSpot or similar platforms.
  • Exceptional communication, presentation, and analytical skills.
  • Collaborative and proactive mindset, with the ability to thrive in a fast-paced, dynamic environment.
  • Bachelor’s degree in Marketing, Business, or a related field is preferred; an MBA is a plus.

About Vendasta:

So what do we actually do? Vendasta is a SaaS company composed of a company of global brands including; MatchCraft, Yesware and Broadly, that builds and sells software and services to help small businesses operate more efficiently as a team, meet more client needs, and provide incredible client experiences. We have offices in Saskatoon, Saskatchewan, Boston and Boca Raton Florida and Chennai, India.

Perks:

  • Benefits health insurance
  • Paid time offs
  • Training & Career Development: Professional development plans, leadership workshops, mentorship programs, and more!
  • Free Snacks, hot beverages, and catered lunches on Fridays
  • Culture - comprised of our core values: Drive, Innovation, Respect, and Agility
  • Night Shift Premium
  • Provident Fund