Associate Product Marketing Manager, Automations and Integrations
Vendasta Technologies
Associate Product Marketing Manager, Automations and Integrations
Chennai, India
About the Job:
As an Associate Product Marketing Manager for Automations and Integrations, you will focus on communicating new automation triggers and integrations to both SMB customers and Channel Partners. You will develop and maintain a library of automation templates, showcase capabilities through webinars and live events, and maintain public-facing materials regarding integrations.
Your Impact:
- Develop a comprehensive understanding of Vendasta's automation and integration capabilities.
- Stay updated on industry trends, competitive landscape, and market opportunities.
- Understand customer business needs and buying processes to influence product roadmap and launch strategies.
- Develop and maintain a library of automation templates.
- Showcase automation capabilities through webinars and live events.
- Maintain public-facing materials regarding integrations.
- Collaborate with product teams using project management tools like Jira and Confluence.
- Create and update data sheets, product presentations, and other marketing assets.
- Support sales teams with necessary tools and information to improve sales performance.
- Track and analyze key metrics such as active users, retention rates, campaign performance, asset utilization, and sales confidence.
- Provide insights and recommendations based on data analysis to drive continuous improvement.
- Actively seek opportunities to enhance business knowledge and product expertise.
- Engage in supplementary tasks and responsibilities to support team and business objectives.
Role Performance Metrics And KPIs:
- Increase in active user engagement and retention rates.
- Improved campaign performance and asset utilization.
- Enhanced sales confidence and effectiveness.
- Positive impact on product adoption and customer satisfaction.
What you bring to the table:
- 1+ years of experience in product marketing or a related role, preferably in the SaaS industry.
- Strong understanding of marketing principles, product launch and software release strategies, and customer journey stages.
- Proficient in project management tools like Jira and Confluence.
- Excellent communication, presentation, and analytical skills.
- Ability to work collaboratively and proactively in a fast-paced environment.
- Bachelor’s degree in Marketing, Business, or related field is an asset, but not required.
About Vendasta:
So what do we actually do? Vendasta is a SaaS company composed of a company of global brands including; MatchCraft, Yesware, and Broadly, that builds and sells software and services to help small businesses operate more efficiently as a team, meet more client needs, and provide incredible client experiences. We have offices in Saskatoon, Saskatchewan, Boston ad Boca Raton Florida and Chennai, India.
Perks:
- Benefits health insurance
- Paid time offs
- Training & Career Development: Professional development plans, leadership workshops, mentorship programs, and more!
- Free Snacks, hot beverages, and catered lunches on Fridays
- Culture - comprised of our core values: Drive, Innovation, Respect, and Agility
- Night Shift Premium
- Provident Fund