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Senior Marketing Specialist

Vendasta Technologies

Vendasta Technologies

Marketing & Communications
Saskatoon, SK, Canada
Posted on Thursday, February 29, 2024

We are seeking an experienced Marketing Specialist with a proven track record of success in B2SMB marketing, particularly within the B2B SaaS sector. This role is ideal for someone who has operated at a senior level, possesses an entrepreneurial spirit, and demonstrates a comprehensive understanding of demand, product, and brand marketing. The ideal candidate will bring a data-driven approach, extensive experience with a broad array of marketing and analytics tools, and a history of delivering measurable results.

About the Job

In this pivotal role, you'll be at the heart of our marketing engine, employing your extensive B2SMB marketing experience, especially within the B2B SaaS realm, to elevate our brand and product offerings. Your mission will be to blend strategic vision with tactical execution, leveraging your deep understanding of all marketing disciplines to create impactful, ROI-driven campaigns that resonate with our target audience. This is your chance to shape the future of our marketing efforts and leave a lasting mark on our company’s growth trajectory.

Your Impact

As a Senior Marketing Specialist, you'll collaborate with our marketing, sales, and product teams to:

  • Develop comprehensive marketing strategies that align with our business objectives, focusing on scalable growth and market penetration.
  • Harness a wide array of marketing and analytics tools to inform decision-making, optimize campaigns, and demonstrate measurable success.
  • Utilize your expertise across demand generation, product marketing, and brand management to build a cohesive and powerful brand narrative.
  • Initiate and manage cutting-edge marketing programs and campaigns that set industry standards and achieve significant ROI.
  • Work closely with internal stakeholders to ensure marketing strategies are aligned with company goals and market needs.

What You Bring to the Table

  • Minimum of 10 years of marketing experience. Preferably with a background in the B2B SaaS sector.
  • Demonstrated ability to deliver results in senior-level roles or as an entrepreneur.
  • Extensive B2SMB marketing experience.Proficiency in using a broad range of marketing and analytics tools.
  • Proven track record of developing and executing ROI-driven marketing strategies.
  • Experience in program and campaign management.
  • Familiarity with working in companies generating over $100M in revenue.
  • Well-rounded knowledge of demand, product, and brand marketing.
  • Entrepreneurial spirit. Ability to drive initiatives from concept to completion.
  • Innovative, results-oriented, and capable of leading with vision and integrity.

About Vendasta

So what do we actually do? Vendasta is a SaaS company composed of a company of global brands including; MatchCraft, Yesware and Broadly, that builds and sells software and services to help small businesses operate more efficiently as a team, meet more client needs, and provide incredible client experiences. We have offices in Saskatoon, Saskatchewan, Boca Raton Florida and Chennai, India.


Join the Vendasta family, where your happiness and health are our top priorities! Dive into a world where competitive health benefits meet unlimited vacation freedom and a dynamic work-from-anywhere policy. Embrace the opportunity to grow with us through our Employee Options Program, savoring every bite in our cafeteria, delighting in daily snacks, and unwinding with catered Friday lunches. Fuel your ambition with education reimbursement, in-house learning, and an array of leadership development programs, all nestled within a culture brimming with Drive, Innovation, Respect, and Agility. Engage your heart in community events and volunteer opportunities. At Vendasta, we're not just offering a job; we're inviting you to build a thriving career in an environment that champions your growth and well-being. Let's soar together!

Ready to ignite your passion, empower local businesses, and shape the future with Vendasta? Apply today and be part of something great! Together, let's make local businesses win in the digital world.