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Product Led Growth Specialist

Vendasta Technologies

Vendasta Technologies

Product, Sales & Business Development
Saskatoon, SK, Canada
Posted on Thursday, February 29, 2024

Are you passionate about driving growth through innovative product strategies? Does the challenge of optimizing a product to enhance user acquisition, activation, and retention excite you? Vendasta is seeking a dynamic Product-Led Growth Specialist who thrives on creating and implementing strategies that make our product irresistible to users, propelling our mission to empower small businesses worldwide.

About the Job

As a Product-Led Growth Specialist at Vendasta, you'll be at the heart of our growth strategy, focusing on making our product the primary driver of our business success. You'll leverage data to optimize user experience, implement growth initiatives within the product, and work cross-functionally to align all departments towards our product-led goals. Your efforts will directly impact our ability to scale by enhancing product adoption, increasing user engagement, and driving revenue growth through strategic product improvements and innovations.

Your Impact

As a Product Led Growth Specialist you'll work with our Team to:

  • Optimize the user experience to ensure quick and clear value realization for our users.
  • Analyze product usage data to identify opportunities for growth and retention, and implement strategies to capitalize on these insights.
  • Develop and execute in-product growth initiatives, such as referral programs, upsell opportunities, and in-app messaging, to increase user acquisition and expansion.
  • Collect and act on customer feedback to continuously improve the product.
  • Drive data-informed decisions to enhance product market fit and user satisfaction.

What You Bring to the Table

We're looking for candidates with a proven track record in product-led growth strategies, including user experience optimization, product analytics, and growth initiative development. You should have:

  • Have built, managed and grown PLG teams and grown revenue to at least 150M in B2B Saas for SMB and midmarket
  • A minimum of 5-8 years of experience in a product growth or product management role, preferably in a SaaS environment.
  • Strong analytical skills and experience with product analytics tools.
  • Excellent collaboration and communication skills to work effectively across teams.
  • A self-motivated, innovative, and results-driven work ethic.
  • Experience in CRM tools, Google Docs, and proficiency in data-driven decision-making methodologies is required. Experience with Adwords, Meta certification, and familiarity with sales and marketing processes are considered assets.

About Vendasta

So what do we actually do? Vendasta is a SaaS company composed of a company of global brands including; MatchCraft, Yesware and Broadly, that builds and sells software and services to help small businesses operate more efficiently as a team, meet more client needs, and provide incredible client experiences. We have offices in Saskatoon, Saskatchewan, Boca Raton Florida and Chennai, India.


Join the Vendasta family, where your happiness and health are our top priorities! Dive into a world where competitive health benefits meet unlimited vacation freedom and a dynamic work-from-anywhere policy. Embrace the opportunity to grow with us through our Employee Options Program, savoring every bite in our cafeteria, delighting in daily snacks, and unwinding with catered Friday lunches. Fuel your ambition with education reimbursement, in-house learning, and an array of leadership development programs, all nestled within a culture brimming with Drive, Innovation, Respect, and Agility. Engage your heart in community events and volunteer opportunities. At Vendasta, we're not just offering a job; we're inviting you to build a thriving career in an environment that champions your growth and well-being. Let's soar together!

Ready to ignite your passion, empower local businesses, and shape the future with Vendasta? Apply today and be part of something great! Together, let's make local businesses win in the digital world.