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Digital Ads Specialist

Vendasta Technologies

Vendasta Technologies

Operations
Chennai, Tamil Nadu, India
Posted on Saturday, August 19, 2023

Digital Ads Specialist - India

Chennai,India

Do you thrive in a fast-paced environment where you can do
creation, monitoring, and optimization of Advertising Campaigns on platforms including Facebook, Instagram, Google, Bing, etc.? If so, we have an exciting opportunity for you to join our dynamic Digital Ads team as a Digital Ads Specialist.


About the Job


Our Digital Advertising team is looking for a Specialist, with a focus on SEM, to add to the growing team. This person is responsible for working closely with the clients of our Partners and the creation, monitoring, and optimization of Advertising Campaigns on platforms including Facebook, Instagram, Google, Bing, etc. The role involves customer service skills, strategic thinking, mixed with creativity and technical knowledge, to ultimately craft campaigns that drive results.

Your Impact

  • Create, manage, and optimize campaigns
  • Write ad copies for assigned campaigns following best practices
  • Keyword and competitor research
  • Discuss creative direction for the ads and provide guidance following best practices
  • Create and manage campaign tests
  • Create reports for campaigns, optimize and provide insights on a monthly basis


What You Bring to the Table

  • 1+ year creating and monitoring SEM campaigns on Google and/or Bing
  • 1+ year customer service experience via Email and over the phone
  • Experience creating and presenting strategies designed to reach a client’s KPIs
  • Can think strategically about campaigns to envision a system that will work cohesively to create real results for clients
  • Familiarity with Google Analytics, GTM, Facebook Pixel to effectively track and monitor campaign performance
  • Experience with Paid advertisements on other social media platforms (such as Twitter, Pinterest, Snapchat etc) is considered an asset

Responsible for the following KPIs:

  • Campaign performance
  • Campaign throughput

About Vendasta

So what do we actually do? Vendasta is a SaaS company composed of a company of global brands including; MatchCraft, Yesware and Broadly, that builds and sells software and services to help small businesses operate more efficiently as a team, meet more client needs, and provide incredible client experiences. We have offices in Saskatoon, Saskatchewan, Boston ad Boca Raton Florida and Chennai, India.

Perks

  • Benefits - Health insurance
  • Paid time offs
  • Training & Career Development - Professional development plans, leadership workshops, mentorship programs, and more!
  • Free Snacks, hot beverages, and catered lunches on Fridays
  • Culture - comprised of our core values: Drive, Innovation, Respect, and Agility
  • Provident Fund