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Director of Advertising Excellence, Performance, and Optimization

Vantage

Vantage

Marketing & Communications
Posted on Monday, March 4, 2024

Director of Advertising Excellence, Performance, and Optimization

Our Customer Success Team is at the Heart of our organization and the Director of Advertising Excellence, Performance and Optimization will be responsible for overseeing the planning, building, launch, performance, and optimization of all the retail advertising campaigns deployed through the Vantage One platform.

This individual will run the day-to-day operations of campaign management and optimization for offsite, onsite/in-app, and in-store/offline campaigns, ensuring the highest level of performance. The ideal candidate is an innovative thinker with deep working knowledge of digital advertising with the ability to flex between hand-on-keyboard work to process and strategy development.

Responsibilities Include:

  • Oversee the team that manages all campaigns running through the Vantage One Platform (onsite / offsite, instore, display, video, social, mobile, ctv, and programmatic).
  • Mentor, manage, and increase efficiencies across the team. Introduce new processes or technology that can improve operations, prevent errors
  • Surface overarching learnings to strengthen/enhance our operations. Develop best practices, architect operational workflows & playbooks for campaign activation and execution.
  • Serve as our expert in troubleshooting campaign issues. Ensure campaigns are meeting their goals by overseeing campaign pacing and performance and helping to automate optimization.
  • Collaborate with account management, product, and development teams to deliver on key client needs.Keep up-to-date with industry changes, case studies and regulatory impacts.

Required Skills:

  • Exceptional at building relationships – a creative problem solver, a customer service expert, a great team player with a passion and/or skill for training and development, as the role involves both doing your work and supporting others on the team in their pursuit of excellence.
  • 5+ years digital ad operations, with a strong track record of successful retail campaign management including Meta, Google, and Pinterest.
  • 5 + years’ experience reporting on advertising and using data sets for deeper analysis and translation into meaningful presentation of results. Detail oriented; possessing critical thinking and absolutely stellar problem-solving and troubleshooting skills.
  • 3+ years management experience, demonstrated professional maturity with strong interpersonal skills in interacting with internal/external senior leaders.
  • Fluency in the language of digital media and online measurement: impressions, CTR, CPMs, , uniques, pageviews, visits, referrers, viewability, etc.
  • Ability to thrive and calmly lead in a fast-paced environment. Effective time management skills – ability to prioritize and meet deadlines.
  • Excellent written and verbal communicator, able to write clearly, speak professionally, and teach complex technical concepts to a non-technical audience in a way that engenders trust and helps the ideas stick.
About Vantage:

Vantage plays in a $250BN addressable market in North America that is seeing significant disruption. Retailers are transforming their digital marketing practices to drive customer acquisition and are looking for new profit centers in retail media networks.

Vantage is uniquely positioned in this space, having established a technology platform that is custom built for retail media. We offer the only turnkey platform for integrated retail media networks. We significantly out-perform online media benchmarks by leveraging automation, machine learning, and AI. Ours is the market-leading platform and we have real traction with some of the biggest names in retail.

We are excited to expand the team and take the company to the next level. You would have the opportunity to get in early and obviously that comes with great possible financial upside, but it also comes with an opportunity to shape the culture of the team. So, we’re picky about the people we invite to join the journey. We’re looking for true team players, not lone wolves, or temporary hired guns. We are professionals with a passion for doing great work and driving real success for Vantage and our clients.

Headquartered in Toronto but working fully remotely, the Vantage team is diverse, creative and fun. Our belief is that our strong commitment to diversity & inclusion enables Vantage to be better. We also believe that people are happiest and can accomplish the most amazing things when they have the freedom and flexibility to customize their work and life environments, and can take on huge, stimulating challenges with fantastic colleagues.

In addition to your compensation, enjoy the rewards of an organization that puts our heart into building a team. Vantage offers a full range of medical, dental, and vision benefits. All employees are also owners, as everyone is enrolled into the Vantage Employee Stock Option Plan. Vantage provides strong maternity / parental leave benefits in all jurisdictions. Vantage also offers numerous well-being programs, education assistance, development courses, and discount programs with participating partners. As for time off, Vantage employees enjoy generous vacation, as well as paid holidays throughout the calendar year. Number of paid holidays, sick time, and other time off are provided consistent with relevant jurisdictions and company policies.

Reasonable accommodations are available to job applicants on request and throughout the application process.

We thank all applicants in advance for their interest in this position; however, only those selected for an interview will be contacted.

To apply, please submit your resume and a cover letter detailing your relevant experience and why you are the ideal candidate for the Director of Advertising Excellence, Performance, and Optimization role via the job post at https://vantageanalytics.applytojobs.ca/ad operations/28734

Location: Remote (Eastern Standard Time; GMT-5)

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