Valideck is an idea to build a search engine on the back of endorsements and rejections that are credibly captured by internet users. The endorsements and rejections can be captured: 1) manually, following a card/cash transaction; 2) automatically, following a card/cash transaction - e.g. when you purchase the same product/visit the same service provider (e.g. Doctor) repeatedly or discontinue purchasing a product/visiting the service provider; and 3) manually, without any transaction - e.g. when you borrow a book from a friend. The Valideck rank or Voice of the People (VOP) will be a numerical score derived from the mathematical relationship between endorsements and rejections, Voice of the Consumer (VOC), and Voice of the Expert (VOX).
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