Email Marketing Manager
Valence
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Posted 6+ months ago
Valence has built the first-to-market AI native coaching platform for enterprise, offering personalized, expert, and human-like guidance & support to any leader or employee. At Valence, we're not just talking about the future of work – we're actively shaping it.
From your first interaction with us, you'll notice we're different. By working here you won't just implement solutions for our clients; you'll be helping to architect the future of leadership in the age of generative AI. And we'll be honest – this is not for everyone. But for those with an insatiable desire to work fast on complex, unsolved challenges with some of the best talent in tech, this could be the career-defining opportunity you've been waiting for.
The Role
We’re hiring our first / founding Email Marketing Manager, a hybrid marketer-product expert who will consolidate and lead our email and nudge lifecycle strategy. You’ll craft and execute high-impact campaigns using both classic lifecycle marketing tactics and cutting-edge prompt engineering. Your goal: get users to consistently return to Nadia, our AI coach, through thoughtful, tailored nudges that create value and drive action.
You’ll own our cross-channel email strategy - from 30-day onboarding flows to personalized conversation-triggered nudges - collaborating deeply with product, CS, marketing, and engineering teams. You’ll also experiment with LLMs to generate dynamic, context-aware messaging directly from user conversations.
This is a high-ownership, cross-functional role for someone energized by a fast-moving, ambiguous, first-in-role environment.
About Valence
We're a Series A B2B SaaS company, backed by Insight Partners, that's pioneering the first generative AI leadership coach for large enterprises. Our mission is to transform how the world's biggest companies approach learning and development, helping teams work better together. We've been featured in Harvard Business Review, and our client list reads like a Who's Who of global business, including Coca-Cola, Nestlé, General Mills, ServiceNow, AstraZeneca, Prudential, Citi, CVS and Bristol Myers Squibb.
What You'll Do
- Own and execute our user nudge strategy across the full lifecycle—from onboarding and reactivation to feature launches and success milestones
- Map and automate user journeys, especially the critical first 30 days of user onboarding
- Craft LLM-powered email prompts, working with conversation data to dynamically generate tailored, high-conversion messages in Nadia’s voice
- Consolidate fragmented efforts by taking full ownership of nudge campaigns currently split across Product, CS, and Marketing
- Lead campaign analysis and reporting, partnering with the Data team to track open, click-through, and conversion rates
- Partner cross-functionally with teams including:
- Product on LLM prompts and Teams integration
- Customizations on behavior-change campaigns
- Customer Success on account-specific nudges tied to webinars, activations, and launches
- Marketing/Product Marketing on announcements and feature awareness
What We’re Looking For
- 3+ years of experience in email, lifecycle, or growth marketing, ideally in a fast-paced, product-driven B2B or B2B2C environment
- Deep curiosity and willingness to learn prompt engineering and LLM systems (or prior exposure to generative AI tools)
- Experience building multi-touch email journeys and segmentation strategies
- Strong copy instincts, with a feel for tone, clarity, and conversion
- Exceptional organization and project management skills
- Proven ability to collaborate with busy leaders at all levels, including the C-Suite, to drive initiatives forward.
- Self-motivated, adaptable, and resilient. Highly motivated and self-driven, with a strong desire to exceed expectations.
- Willingness to embrace challenges, experiment and continuously learn through high-quality feedback and new workstreams.
- Clear motivations for wanting to join an early-stage team.
What you'll get
- Ownership of projects and strategic priorities regardless of seniority.
- Strong ties to the executive team, a culture of transparency and engagement with strategic decisions.
- Options from day one, which means you will be on the ownership track right away.
- Competitive salary and equity packages.
- Comprehensive health coverage (medical, dental, and vision) from day 1.
- Provision of anything you need to be successful - learning tools, hardware, office equipment, software.
- Generous PTO, company-wide R&R shutdowns and paid leave for parents.
- A WFH stipend, phone stipend and support to work in a We Work or other space as preferred.
Learn more about us and meet our team here
Location and Work Environment
This role is 3 days a week (Tues - Thursday) minimum in office in either New York (Union Square) or Toronto (Spadina&Queen). Candidates must be comfortable working with colleagues in different time zones, and have valid travel documents without work authorization restrictions in their country of application.
Diversity and Inclusion
We are dedicated to creating a diverse and inclusive environment where everyone feels valued and supported. We encourage applications from candidates of all backgrounds and offer accommodations upon request throughout the hiring process. If you have any questions, please reach out to Allison Langille, Head of People, at jobs@valence.co.
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