Account Executive (Canada)

Upside Robotics
Upside Robotics

Sales & Business Development

Posted on Oct 22, 2026

About Us

Upside Robotics is on a mission to make farming more sustainable and efficient using "physical AI." We build autonomous, solar-powered robots that navigate cornfields to apply fertilizer with surgical precision. By delivering nutrients directly to the root exactly when the plant needs them, we help farmers reduce fertilizer waste by up to 70% and cut costs by $150 per acre.

With a $7.5M Seed round closed and a waitlist of over 200 farms, we are ready to dominate the Canadian market. We are an "agronomy-first" company solving one of the world's biggest environmental and economic challenges.

What We're Looking For

We are seeking an ambitious and energetic Account Executive to support our Canadian growth. Working closely with our Senior Sales team and the GM of Canada, you will play a key role in executing our Go-To-Market strategy across Ontario.

This is a high-impact, "boots-on-the-ground" role perfect for an up-and-coming sales professional. You will help build foundational relationships with the Canadian farming community, support live robot demonstrations in the field, and learn the technical ins and outs of our "Robotics-as-a-Service" (RaaS) model.

Key Responsibilities

  • Market Execution: Work closely with the sales team to qualify leads and help convert our existing waitlist of 200+ farms into active contracts.
  • Relationship Management: Nurture relationships with progressive corn growers, ag-retailers, and independent agronomists across Canada.
  • Field Demonstrations: Assist in coordinating and executing live field demos. You will help transport and operate our autonomous units on-site to showcase the value of "Physical AI.”
  • Sales Cycle Support: Manage early-stage pipeline activities, conduct initial lead qualification, and support senior executives during contract negotiations and post-deployment customer success.
  • Strategic Feedback: Serve as an important link between Canadian farmers and our engineering team by gathering field feedback and communicating customer needs.
  • Requirements

    • Experience: 1-3 years of sales experience, preferably in B2B, SaaS, AgTech, or heavy equipment sales.• Relationship Builder: A genuine interest in the agricultural sector and a desire to understand the seasonal pressures Canadian farmers face.• Technical Aptitude: You are "hands-on" and eager to learn. You enjoy understanding how hardware works and aren't afraid to get your hands dirty troubleshooting basic issues during a demo.• Mobility: This role requires frequent travel across Southern Ontario and beyond. You must have a valid driver’s license and be comfortable with outdoor fieldwork.• Communication: High emotional intelligence and the ability to clearly explain new technologies and their ROI to prospective customers.

    Preferred Qualifications

  • Familiarity with or interest in the Grain Farmers of Ontario or similar agricultural associations.
  • Understanding of subscription-based technology models or "Hardware-as-a-Service".
  • A background in Agronomy, Soil Science, or farming is a major asset.
  • Benefits & Compensation

  • Salary: Competitive salary + commission structure.
  • Healthcare: Comprehensive coverage through Alan Health.
  • Vacation: Unlimited. We prioritize your results and "wins" over hours in the office.
  • The Mission: Help lead the charge in bringing autonomous, sustainable farming to the forefront of Canadian agriculture.
  • How to Apply

    Does this role sound like a good fit? Please apply through the link below:

    https://upsiderobotics.com/about#contact

    Please include a brief summary of a successful sale, partnership, or project you have contributed to, and why you are excited about the agricultural space.