Unito automatically synchronizes their projects, tasks, and conversations between different work management tools. The company is taking on a major problem that people are passionate about solving: they make it easier to collaborate across teams. They don't make users learn new tools and change the way they work. By connecting work management tools, they allow managers, cross-functional teams, departments, and entire companies to benefit from seamless collaboration and improved communication. The app syncs projects across a number of tools like Trello, Asana, JIRA, GitHub, Wrike, Zendesk, and HubSpot. This is a hard problem of semantics, synchronization, and APIs.