Director of Marketing Operations
Ulula
Company Description
Work smart, have fun and make an impact!
Our purpose is to guide all companies toward a sustainable world. EcoVadis is the leading provider of business sustainability ratings. Our solutions are backed by an international team of experts and powerful technology. We analyze data and build sustainability scorecards that give companies actionable insights into their environmental, social and ethical risks.
Why apply to EcoVadis? Be a part of the global sustainability change in business. Grow your career. Work with extraordinary people. Feel valued for your contribution.
Learn more about our team and culture on EcoVadis careers page.
Job Description
We’re a profitable, scaled SaaS company with 1,700+ employees worldwide, expanding our demand generation program. This is a rare opportunity to shape and scale a growing function in a traditionally sales-led organization—now with unprecedented executive support and investment in marketing. We have the chance to define what excellence looks like.
The Director of Marketing Operations will lead marketing technology, process optimization, and data-driven decision-making to improve pipeline efficiency and revenue impact. This role collaborates with demand generation, revenue operations, and sales teams to ensure seamless execution, attribution, and performance tracking.
Key Responsibilities
Marketing technology & automation – Manage and optimize the MarTech stack (HubSpot, Salesforce, Pardot, Google Analytics, ZoomInfo, VWO, HighSpot) to support scalable execution.
Process optimization – Streamline workflows and system integrations to enhance marketing efficiency and effectiveness.
Lead scoring & lifecycle management – Implement and refine lead enrichment, scoring, compliance, and routing to improve lead quality and conversion.
Marketing attribution & spend optimization – Own and refine attribution models (multi-touch, first/last touch, MMM) to evaluate campaign performance and optimize spend allocation.
Data insights & reporting – Develop dashboards and reports to track pipeline impact, optimize investments, and inform strategy.
Support ABM & intent-based targeting – Enable predictive analytics, database enrichment, and account-level engagement tracking to improve targeting and personalization.
Compliance & data governance – Monitor lead accuracy, ensure seamless handoff to sales, and enforce GDPR, CCPA, and internal governance policies.
Qualifications
7+ years in marketing operations, revenue operations, or related B2B SaaS roles.
Expertise in marketing automation – Proficiency in HubSpot, Marketo, Pardot, and Salesforce for lead flow and automation.
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Technical & data proficiency –
Strong SQL skills; Python or R is a plus.
Experience with Tableau, Looker Studio, and data visualization tools.
Knowledge of attribution modeling, segmentation, and machine learning applications in marketing.
Strategic communication & leadership – Ability to present insights clearly, influence stakeholders, and drive business decisions.
Additional Information
Additional Information
- Beginning: ASAP
- Full time position (Permanent after probation)
- Location: London
In return for your expertise and energy, we offer:
Support with all the necessary office and IT equipment
Flexible working hours
Wellness allowance for mental and physical wellbeing
Access to professional mental health support
Referral bonus policy
Learning and development
Sustainability events and community involvement
Peer recognition program
Employee-led resource groups
Great 401K matching program
Medical coverage benefits for you and your dependents including health, vision and dental
Monthly Allowance for electricity and Internet
Hybrid work organization (from the office or from home)
Our hiring team looks forward to reviewing your CV, in English, with a guaranteed response to every application. A new job with purpose awaits you!
Don’t fit all the criteria but still think you’d be a good candidate? Please apply anyway to give our hiring team the opportunity to assess your skills and to learn more about what you could bring to EcoVadis. We’re interested in hiring from a diverse and skilled talent pool, regardless of professional and educational background.
Can the hiring process be adjusted to suit my needs? Yes. We want everyone going through the hiring process with EcoVadis to feel confident that you are able to demonstrate your full potential. We welcome applications from disabled people, people with long-term health conditions, and neurodiverse candidates. If you need any adjustments, including the provision of interview questions, please let the hiring team know.
Our team’s strength comes from everyone’s uniqueness and is founded upon mutual respect. EcoVadis commits to equity, inclusion and reducing bias in our hiring processes. EcoVadis does not accept any form of discrimination based on color, national or ethnic origin, ancestry, citizenship, religion, beliefs, age, sex, gender identity, sexual orientation, neurodiversity, disability, parental status, or any other protected characteristic that makes you unique. In your application, we encourage you to remove personal information such as: photographs, marital status, number of children, religion, gender, residential postal code, university graduation date, past medical or parental leave(s) taken, nationality (instead, please state if you are legally eligible to work in the job region/country), university name (instead, please state any degrees obtained and the study major).