Regional Sales Manager - West Coast
UC Workspace
Sales & Business Development
North America
Posted on Sep 3, 2025
Who We Are
Kramer is a leading player and pioneer in the audio-visual industry. Our product and solutions power creativity, collaboration, and engagement.
At Kramer, we make award-winning, innovative, and reliable audio-visual hardware, software, and cloud-based solutions. We believe that technology can amplify the human experience and help people reach their potential.
Enterprise companies, schools, universities, governments, and military end-users trust and rely upon our technologies in more than 100 countries across six continents worldwide.
From AVSM to advanced cloud-based communication, collaboration and control solutions, Kramer creates audio visual experiences that are more engaging, more inclusive and more connected than ever before.
About the Role: Regional Sales Manager (Western Territory)
We are looking for a Regional Sales Manager (RSM) to lead Kramer’s sales and customer success across the Western US (WA, OR, CA, ID, NV, MT, WY, UT, AZ, CO, NM).
Main Focus:
Key Responsibilities
We are especially interested in candidates who have demonstrated success in:
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Kramer is a leading player and pioneer in the audio-visual industry. Our product and solutions power creativity, collaboration, and engagement.
At Kramer, we make award-winning, innovative, and reliable audio-visual hardware, software, and cloud-based solutions. We believe that technology can amplify the human experience and help people reach their potential.
Enterprise companies, schools, universities, governments, and military end-users trust and rely upon our technologies in more than 100 countries across six continents worldwide.
From AVSM to advanced cloud-based communication, collaboration and control solutions, Kramer creates audio visual experiences that are more engaging, more inclusive and more connected than ever before.
About the Role: Regional Sales Manager (Western Territory)
We are looking for a Regional Sales Manager (RSM) to lead Kramer’s sales and customer success across the Western US (WA, OR, CA, ID, NV, MT, WY, UT, AZ, CO, NM).
Main Focus:
- 50% Channel Management: Grow and support Kramer’s reseller and distributor network
- 50% End User Development: Build lasting relationships with end users through a direct, consultative approach
Key Responsibilities
- Deliver monthly, quarterly, and annual sales targets
- Build and strengthen relationships with channel partners, resellers, and end users
- Identify and pursue new business opportunities
- Represent Kramer at trade shows, customer meetings, and industry events
- Maintain accurate CRM data and sales pipeline in Salesforce
- Collaborate with the regional sales team while working independently
- Resolve customer issues related to sales and service
- Travel within the territory up to 75%
- Must live within the territory
- 5+ years sales experience in Pro AV and IT markets
- Strong understanding of Professional A/V, Networking, Collaboration, and IT value chains
- Proven ability to hunt, build, and manage complex client relationships
- Established channel and end-user relationships in the region
- Strong project management and organizational skills, with attention to detail
- Experience in value-added solution selling
- Entrepreneurial, motivated, results-driven, and able to work both independently and in a team
- High integrity, sound judgment, and credibility
We are especially interested in candidates who have demonstrated success in:
- Driving growth in AV and IT markets
- Building and maintaining strong channel and end user relationships
- Thriving in high-growth, entrepreneurial environments
- Delivering results with consistency and integrity
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