Sales Manager NSW/ACT - Sydney
UC Workspace
Sales & Business Development
Sydney, NSW, Australia
Posted on Aug 22, 2025
Who are we?
Kramer is a leading player and pioneer in the audio-visual industry. Our product and solutions power creativity, collaboration, and engagement.
At Kramer, we make award-winning, innovative, and reliable audio-visual hardware, software, and cloud-based solutions. We believe that technology can amplify human experience and help people reach their potential.
Enterprise companies, schools, universities, governments, and military end-users trust and rely upon our technologies in more than 100 countries across six continents worldwide.
From AVSM to advanced cloud-based communication, collaboration and control solutions, Kramer creates audio visual experiences that are more engaging, more inclusive and more connected than ever before.
Your Role
We are looking for a passionate and experienced Sales Manager to be responsible for providing exceptional and proactive customer service and sales support for Kramer customers throughout NSW & ACT.
The Sales Manager will manage the channel management of current Kramer direct resellers, and indirect resellers purchasing through our distribution network, and also handles the end user business development, including a direct touch approach in establishing life-long Kramer customers.
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Kramer is a leading player and pioneer in the audio-visual industry. Our product and solutions power creativity, collaboration, and engagement.
At Kramer, we make award-winning, innovative, and reliable audio-visual hardware, software, and cloud-based solutions. We believe that technology can amplify human experience and help people reach their potential.
Enterprise companies, schools, universities, governments, and military end-users trust and rely upon our technologies in more than 100 countries across six continents worldwide.
From AVSM to advanced cloud-based communication, collaboration and control solutions, Kramer creates audio visual experiences that are more engaging, more inclusive and more connected than ever before.
Your Role
We are looking for a passionate and experienced Sales Manager to be responsible for providing exceptional and proactive customer service and sales support for Kramer customers throughout NSW & ACT.
The Sales Manager will manage the channel management of current Kramer direct resellers, and indirect resellers purchasing through our distribution network, and also handles the end user business development, including a direct touch approach in establishing life-long Kramer customers.
- Drive monthly, quarterly, and annual sales initiatives for Pro AV and IT channels
- Increase Kramer Wallet share and win mind share
- Convert projects and customers to Kramer
- Create BOM for clients
- Review Partner’s performances
- Work closely with Marketing
- Participate in weekly meetings with HQ and local team
- Build and strengthen relationships with key players / decision makers
- Represent Kramer at trade shows, end user events, and customer meetings to promote products
- Actively pursue new business opportunities at the channel and end user level
- Maintain accurate and up-to-date customer information and project pipeline in Salesforce
- Effectively manage current reseller and end user relationships
- Assist in resolving customer issues regarding sales and service
- You are driven to succeed and keep focused to achieve
- You are results oriented with a proven ability to deliver against stretch targets
- Whether face-to-face or on the phone, you can communicate plans and articulate your ideas throughout all levels
- Minimum of 7 years of high technology sales experience, preferably within the AV or Unified Communications industry.
- Minimum of 5 years complex AV solution/consultative selling experience to various vertical markets, with strong emphasis on selling to IT managers
- Experience with working with channels – distributors, resellers and alliance partners
- Experience in selling to education, government, healthcare, enterprises, and house of worship. Experience in selling to large companies and MNCs would be an advantage
- Proven C level/VP level contacts.
- History of delivering sales results and strong personal accountability
- Proven track record prospecting and opening new accounts
- Technical understanding of AV products and especially AV merging with IP – advantageous
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