Events Marketing Manager
Trulioo
Are you ready to embark on a career that truly affects people around the world? Trulioo invites you to be a catalyst for change in the dynamic realm of digital identity verification. As the global front-runner in our industry, we are redefining how businesses grow, innovate and comply online.
Picture yourself at the forefront of innovation, contributing to our award-winning platform that enables organizations worldwide to quickly onboard customers, optimize costs and combat fraud. Fueled by Silicon Valley support, Trulioo stands as the trusted platform that can verify more than 5 billion people and 700 million business entities spanning 195 countries.
But Trulioo is more than a tech company. We are a united force of dedicated experts committed to establishing trust online.
Headquartered in Vancouver and with strategic hubs in San Diego and Dublin, we foster a culture of collaboration and open communication. Our offices support a hybrid model and staff typically work three days per week at a hub location. Join us where excitement meets innovation and contribute to a world where trust and technology unite.
What We Offer
- Comprehensive Benefits: Health, dental, vision, retirement plans with company match, PTO, parental leave and an education & training fund ($1,000 local currency annually). Benefits vary by geography and will be discussed in more depth during the interview process.
- Flexible Hybrid Working Environment: Our offices provide weekly lunches, delicious coffee and frequent social events. Dedicated parent rooms, gyms (in some locations), lounge spaces and flexible workstations create an environment that supports your well-being.
- Wellness: We provide a variety of workshops, wellness events and a free subscription to the Headspace app to help our team members perform at their best.
- Employee Resource Groups: Belonging is an important part of doing your best work. Our ERGs provide an inclusive space, support and community for employees of diverse backgrounds and allies. We host informative, fun sessions and celebrations that are often open to the entire organization.
Position Summary:
Reporting to the VP, Revenue Marketing, the Events Marketing Manager will build and grow the sales pipeline through demand generation programs. You are responsible for partnering with cross functional team members including Marketing, Product, Sales and vendors to build and execute global in-person and online events including trade shows, conferences, webinars and more.
We are looking for an organized and detail-oriented events professional to coordinate and manage logistics, build and deliver field communications, sales tools, complex deliverables and timelines of numerous events and webinars across the globe. The successful candidate has a track record of delivering a comprehensive trade show exhibition experience - from research and planning to on-site execution and post-event ROI measurement.
You’ll be working in a dynamic team of talented and collaborative marketers who thrive in a fast-paced environment with a high level of autonomy. The team leverages industry knowledge and insights to deliver effective, efficient and meaningful B2B marketing strategies and programs that support the company’s mission and business objectives.
The ideal candidate should be deeply passionate about the customer experience, excel in meticulous planning, and thrive in a collaborative environment with diverse marketing and sales teams.
Role and Responsibilities:
- Responsible for strategy and operations of global event delivery from research and contracting to post-event review, with a focus on creating ROI in net new and expansion pipeline
- Identify and vet third-party events (in-person and digital) that match target accounts, verticals and Ideal Customer Profiles
- Negotiate event pricing and contracts, and coordinate accounts payable and post-event expense reconciliation
- Collaborate cross functionally with sales and marketing to develop the event strategy including sponsorship logistics, pre-show/webinar promotional campaigns, managing vendor relationships, planning onsite ancillary events, and overseeing post-event/webinar follow up
- Elevate event brand experiences to leave a lasting impression on customers, target accounts and stakeholders
- Own in-person, on-site event execution and operations including trade show presence and booth builds, customer and prospect events, and 1:1 account interactions
- Manage the Trulioo global webinar program including speaker coordination, scheduling, software administration (Zoom), field communication, drive registration, and reporting.
- Collaborate with stakeholders and cross-functional team members to generate ideas to drive webinar registration and maximize audience engagement
- Create workback schedules for live events and webinars, outlining expectations, deliverables and timelines
- Support production of event promotional communications and marketing materials (website copy, landing pages, invitations, Jira tasks and Confluence)
- Collaborate with Revenue Marketing Manager to develop and implement ABM strategy at live events and webinars
- Accountable for performance analysis pre, during, and post-event to ensure maximum impact on pipeline and revenue
- Lead and formalize post-event debriefs, reporting and implement insights in future events
Qualifications:
- 3+ years of third-party/industry tradeshow and event management experience
- 2+ years of experience in international events
- 2+ years of webinar management experience
- Attention to detail, exceptional organizational skills and the ability to prioritize multiple concurrent demand gen programs
- Ability to problem-solve in real-time and maintain composure in time-sensitive projects.
- Experience with the B2B sales process and customer journey - accounts-based marketing experience a plus
- A team-building approach to giving and receiving feedback
- Ability to prioritize a variety of projects simultaneously
- Data driven and ROI-focused
- Experience with SFDC, Zoom Webinars, Confluence and Jira
- Excellent written, verbal and presentation communication skills
- The willingness to travel as needed
- Experience thriving in a fast-paced, high-growth environment
- Certified Trade Show Marketer (CTSM) certification is a plus
Pay Transparency (Vancouver)
We take a market-based and data driven approach to compensation. We leverage data from trusted third-party compensation sources to help us understand the market value of a role based on function, level, location and scope.
Please view the salary range for this role below. The range listed is our expected compensation for the role. However, the pay offered may vary depending on a variety of factors including qualifications, job-related knowledge, skills, experience and location.
Thriving at Trulioo
At Trulioo, you’re not just an employee. You’re a valued member of our Trulicrew on a journey of professional and personal growth with a world-class organization. With Trulioo, you have the power to revolutionize the intersection of technology, digital trust and online identity to open the global economy to everyone. Together, we can shape the digital future.
We’re on the lookout for exceptional people to empower with trust, autonomy and the freedom to cultivate their potential. Your curiosity, meticulous attention to detail and passion to contribute are highly valued. If that resonates with you, apply today to become a part of our team. Join us in shaping a future where your career isn’t just a journey but also a boundless exploration into the possibilities of technology and digital identity verification.
If you don’t see yourself fully reflected in every job requirement listed on the posting above, we still encourage you to reach out and apply. Research has shown that minorities and underrepresented groups often only apply when they feel 100% qualified. We are committed to creating a more equitable, inclusive and diverse company and we strongly encourage applicants of all genders, ages, ethnicities, cultures, abilities, sexual orientations, and life experiences to apply.
Trulioo welcomes applications from people with disabilities. Support is available upon request for candidates taking part in all aspects of the selection process. Finally, we know from time-to-time emergencies happen and you may need to reschedule an interview - we understand and encourage you to be in communication without worrying about losing the opportunity or your credibility.
Privacy Notice
As part of our job application process, Trulioo collects, processes, and discloses personal data for the purpose of identifying suitable candidates for our job openings. For more detail, please visit Trulioo’s Website Privacy Policy in the section “When you apply for a job”.