Work In Tech

TouchBistro is hiring for a Director, Brand & Communications to develop and execute our brand and communications strategy, across the marketplace, for customers, vendors, agencies, partners and internal stakeholders.

This position will report into the Sr. Director of Marketing and will manage all external and internal facing aspects of branding and communications for the company. This role requires a deep understanding and experience of branding and communication strategies for various SaaS companies to help elevate the TouchBistro brand. It requires understanding TouchBistro’s current brand positioning and defining new strategies to meet expansion and branding objectives. This involves upmarket expansion, improving brand awareness and building partnerships to expand our share of voice.

Your Day-to-Day

• Manage branding, positioning and communication for the company and overall industry, ensuring TouchBistro remains relatable and relevant
• Understand the “health of the brand” using data and analysis to direct strategy and test new communication channels to improve performance
• Own the company’s visual and written communications for both GTM (go to market) and corporate functions, including but not limited to – investors, demand generation, customer, product, and partnerships
• Apply a deep understanding of audiences and communication objectives to manage and expand brand influence, working closely with the respective stakeholders (Marketing, Sales, Customer Success, Corporate, PR, vendors, partners and agencies) to achieve their goals
• Identify opportunities, define strategy, track KPIs and execute collaboratively to meet the objectives of the company and internal stakeholders
• Work with the executive team to direct corporate communications
• Collaborate with Product and GTM teams to enable and expand product launch cycles and help us reach the right audience and increase share of voice
• You will lead a team of direct employees, contract specialists and agencies to achieve your goals and objectives

All About You

• You've completed an undergraduate degree or equivalent in a relevant field
• You have 8+ years of experience implementing brand strategies and communications in B2B SaaS companies and/or agency work
• You have 4+ years of experience leading teams with proven success in collaboration, accessibility, career development and clear goal setting
• You have experience with a high growth B2B SaaS company or serving them at an agency
• You're a storyteller who uses overt and connotative visual and written communications to make the brand relatable and relevant to the audiences
• You're a partner; you build relationships and drive results across corporate functions
• You're an expert with addressing high level brand and communication themes while keeping a meticulous eye on the details of the communications
• You have experience managing design teams and design resources with an ability to give clear direction