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Product Marketing Manager



Marketing & Communications, Product
Posted on Thursday, May 30, 2024
ThoughtExchange is the world’s most trusted AI engagement and experience platform for leaders who drive change and alignment. We support a diverse range of clients from top school districts across North America to Fortune 500 companies and Public Sector innovators. We’re also winners of Quartz’s Best Companies for Remote Workers and Canada’s Top Growing Companies. Join us on our journey to accelerate change for good through inclusive problem-solving!
ThoughtExchange is looking for a Product Marketer who is excited about communicating the value of innovative software and engagement approaches to our current and future customers. If you get excited about market research and competitive intelligence, we want to hear from you!
The Product Marketing Manager will support and execute our products' go-to-market strategies. This role requires a blend of strategic thinking, creativity, and strong analytical skills, with a significant focus on research and competitive analysis. The ideal candidate will have a deep understanding of our target markets, excellent communication skills, and the ability to work cross-functionally to drive program success.
In this role, you will have the opportunity to impact the go-to-market strategy, support sales enablement, and drive pipeline growth & product adoption by partnering with various teams across the company. Reporting to the Senior Director of Product Marketing, you’ll be responsible for supporting product launches, sales enablement, and leading marketing research and competitive intelligence programs.


  • Market Research and Competitive Analysis:
  • Conduct in-depth market research to identify customer needs, market trends, and competitive landscape
  • Monitor and analyze competitor strategies, product offerings, and market positioning
  • Provide actionable insights and recommendations to product management and marketing teams based on research findings
  • Develop comprehensive competitive analysis reports to inform strategic decisions and enhance our product offerings
  • Stay up-to-date with industry trends and market dynamics to ensure our products remain competitive and relevant
  • Go-to-Market Strategy:
  • Develop and implement go-to-market strategies for new product launches and feature updates
  • Collaborate with product management, sales, and marketing to define product positioning and messaging
  • Develop and maintain product marketing materials, including sales decks, one-pagers, product videos, and customer testimonials
  • Ensure consistency of messaging across all marketing channels and customer touchpoints
  • Sales Enablement:
  • Develop and deliver training and sales enablement tools to support the sales team
  • Create and manage a library of sales collateral, presentations, and other resources
  • Assist sales teams in customer engagements by providing expertise and support as needed, particularly as it relates to the competitive landscape and differentiation
  • Demand Generation:
  • Partner with the marketing team to develop and execute campaigns that drive product awareness and lead generation
  • Track and analyze campaign performance to optimize results and drive continuous improvement
  • Develop customer testimonials, success stories, and case studies to support demand-generation efforts
  • ADEI:
  • Support our Anti-Racism and Diversity, Equity and Inclusion (ADEI) mandate by (at a minimum) being aware of our ADEI commitment and initiatives and completing all required ADEI training

What we think is true about you:

  • Bachelor's degree in Marketing, Business, or related field
  • 3+ years of experience in SaaS product marketing
  • Proven track record of successfully launching and marketing new features and products
  • Extensive experience with market research and competitive analysis
  • Strong analytical skills and experience with data analysis
  • Excellent written and verbal communication skills
  • Ability to work collaboratively in a cross-functional team environment
The hiring range for this role is $90,000 - 106,000 CAD. Your specific compensation within this range is determined based on your job-related skills, knowledge, experience, and our internal equity assessment.
If you don’t see yourself fully reflected in every job requirement listed on the posting above, we still encourage you to reach out, apply and tell us more about yourself in your application. Research has shown that women and underrepresented groups often only apply when they feel 100% qualified. We are committed to creating a more equitable, inclusive and diverse company and we strongly encourage applicants of all genders, ages, ethnicities, cultures, abilities, sexual orientations, and life experiences to apply.
ThoughtExchange welcomes applications from people with disabilities. Support is available upon request for candidates taking part in all aspects of the selection process. Finally, we know from time to time, emergencies happen, and you may need to reschedule an interview - we understand and encourage you to be in communication without worrying about losing the opportunity or your credibility.
What we offer: ThoughtExchange wants to ensure our people are heard, supported, and cared for—so we invest in our employees. We're continuously asking our employees what they need to ensure we're supporting their successes in the workplace and in life. We are proud to offer our employees the following:
Benefits & Well-Being: From day one, you’ll receive a benefits package focused on health & wellness that includes a generous time off policy, flexible extended benefits plan options and company-wide Mental Health days off scheduled through the year. Our benefits package also includes maternity & parental leave top-up programs and access to Maple, Inklebot, and Headspace which support our employees' primary care, mental health, and wellness needs.
Flexibility: We’ve been remote-first for over ten years. We’re contribution-focused, and we operate on mutual trust because we need you to feel empowered to be your best self. You know the circumstances in which you excel—where you work and how you structure your day.
Ownership: In addition to competitive pay and benefits, employees receive share options when joining the company. Additional options are awarded throughout your ThoughtExchange career based on ongoing contributions to the company.
Culture: We walk the walk when it comes to our product, and we make sure no important decisions are made without including our employees' perspectives. We value and prioritize everyone’s voice, so we use our anonymous, anti-bias platform to make sure people are comfortable sharing their real thoughts and feedback.
Compensation: We want you to do your best work, and part of that is being happy with your compensation. We pay fairly, taking into account all the complexities of market rates, experience, location, and demand. We believe in pay transparency and pay equity.
Connection: In addition to remote hubs of employees across Canada & the US and offices in Rossland & Vancouver, we get together once a year as a company in some pretty cool locations. We also connect virtually as a company on a monthly basis and celebrate one another in our #gratitude Slack channel.
Growth: You’ll have the opportunity to join regular Anti-racism, Diversity, Equity & Inclusion (ADEI) and Learning & Development sessions. You also have access to an annual Professional Development stipend & Company Coach to ensure you can grow in your role & advance your career.