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Account Executive, New Business



Sales & Business Development
Vancouver, BC, Canada
Posted on Thursday, May 30, 2024

Thinkific is a software platform that gives anyone the ability to easily create and sell online courses, build vibrant communities, and monetize memberships. We believe in impactful and innovative work: our team of 260+ Thinkers is building and expanding an incredible product that empowers Creator Educators and businesses around the globe while working collaboratively to learn, grow, and succeed together. Join us to see how we’re building one of the best workplaces in Canadian tech!

We believe every candidate should have a fair, inclusive, and overall great experience when exploring a new role with Thinkific. That starts with outlining our hiring process so you know what to expect every step of the way—click here to learn more:

Are you someone who is naturally curious, embraces their growth mindset, and is eager for an exciting new experience that will push you out of your comfort zone? We’re looking for an Account Executive, New Business to join us at Thinkific.

As an Account Executive, New Business, you will own the sales process, from lead to close, with the ultimate goal of acquiring new customers and maximizing revenue. With Thinkific’s goal of enabling our customers to create, market, sell and deliver online courses and communities, you’ll have the unique opportunity to be at the forefront of their journey. Reporting to the VP, Sales, you’ll work with prospects to understand their goals, showcase the power of the Thinkific Plus platform in meeting their needs, and create a world class customer-centric experience.You’ll have the opportunity to be part of a growing segment of our business that benefits from a fast sales cycle, a great product and professional growth and enablement opportunities.

Your goal will be to source new potential customers, understand their business, needs and goals and effectively educate them on how Thinkific can meet their business objectives. Here’s how you’ll accomplish this:

  • Work to achieve monthly sales goals while maintaining Thinkific’s reputation as the best customer service in the business
  • Identify and target potential clients through various lead generation methods, including market research, cold calling, networking, and responding to intent based lead data
  • Work leads effectively from lead intent, to meeting, to opportunity and to a closed deal
  • Understand client needs and their challenges to position Thinkific’s solutions effectively. Provide consultative sales guidance to clients, showcasing how Thinkific products can address their specific business problems
  • Be responsible for lead follow up, prospecting, pipeline hygiene, opportunity development, and effective sales cycles through to close
  • Develop meaningful relationships and identify, develop, and influence net new opportunities, supporting the customer’s journey toward reaching their educational goals
  • Conduct product tours and presentations to potential clients, showcasing the value proposition of Thinkific’s solutions and its relevance to the client's business objectives
  • Lead contract negotiations, handle objections, and close deals in a manner that ensures client satisfaction while meeting or exceeding sales targets

The person we have in mind likely:

  • Has at least 3 years of experience in a customer facing business development representative role, targeted on generating pipeline
  • Has at least 1 year of experience in running full sales cycles - including closing the deal
  • Has a proven track record of quota attainment and out performance
  • Loves hunting for their own opportunities
  • Is comfortable juggling multiple accounts, opportunities, and activities at one time, and understands how to effectively prioritize leads
  • Believes in customer-centric selling
  • Comfortable making phone calls
  • Is a team player—they want to work alongside others to have a big impact on a scaling Sales function
  • Is data driven and able to self diagnose what is working and what can be improved upon in their sales approach
  • Loves to learn and grow. They’ve found (and keep looking for) ways to level up their skills in this field, whether that’s through formal education, gaining professional experience, or maybe even building their own business
  • Is open to working from our Vancouver office or Toronto co-working space a few days per week.

These things would also be nice, but we think you could learn them on the job:

  • Familiarity with lead qualification criteria (MEDDIC/BANT)
  • Experience taking a bespoke approach to working leads - not relying on sequencing tools and generic templates
  • Able to understand lead intent signals and respond appropriately
  • An understanding of social selling, and an experimental mindset looking to expand on this skillset
  • Experience using a CRM (we use Salesforce)

The recruitment compensation range for this position is $70,000-$80,000 CAD base salary (plus uncapped commission, targeted at $50,000 CAD annually). Your specific compensation within this base range is determined based on your job-related skills, knowledge, experience, and our internal equity assessment.

Diversity, Equity, Inclusion and Belonging & Accessibility

This is just our initial idea of who we’re looking for! At Thinkific, we know that people have unique career journeys. If your experience is close to what we’ve described but you feel that you might be missing a few of the requirements, please still apply! We believe in equal opportunity and are committed to diversity, equity, inclusion, and belonging across every facet of our business.We’re also committed to providing a comfortable and accessible interview experience for every candidate. If there are any accommodations our team can make throughout our hiring process (big or small), please let us know.

What you can expect if you join Thinkific:

👏 An amazing team of talented, passionate, and kind Thinkers. Together, we’ve built an amazing, award-winning culture—we’re a Certified Great Place to Work and one of Canada's Top Small & Medium Employers!

🚀 The chance to build, improve, and innovate on a platform that’s driving positive impact for thousands of businesses and millions of students around the world.

💸 A competitive compensation package including base salary, equity, team-wide bonuses, and an Employee Share Purchase Plan.

🌴Flexible Paid Time Off to maintain mental and physical health. Our team is encouraged to take a minimum 4 weeks of vacation, plus Thinker Holidays (extended long weekends in the summer) and time off for the December holiday season.

🩺 Health Benefits and Wellness: Comprehensive benefits starting on Day 1 include health, vision, and dental coverage for you and your family, $3,000 for mental health care, a short-term health plan, and an additional health or personal spending account. Plus, family friendly benefits include generous parental leave top-ups for up to 32 weeks, as well as fertility coverage and personalized return to work options.

💻 Flexible Work. Choose to work from home from anywhere in Canada, at our Vancouver HQ, a co-working space, or anywhere there’s wifi for a change of scenery.

⬆️ Learning & Growth. An annual $1500 USD Learn and Grow fund for conferences, seminars, or courses, plus training, mentorship, coaching, and internal promotion opportunities.

🏡 A home office setup so you’re ready to succeed with a company-owned Macbook Pro and a budget to order a desk, chair, or any accessories to help you work comfortably and productively.

🍦Eats and Treats. $50 CAD per month to treat yourself with snacks, lunch, or groceries to cook at home.

💙 A place where you can bring your whole self to work. We know that different perspectives lead to amazing ideas, more innovation, and, ultimately, our success as a company. We welcome applicants of all backgrounds, experiences, beliefs, identities, and statuses. Whoever you are—we can't wait to meet you!

The Thinkific Vancouver office operates on the traditional, ancestral, and unceded territories of the xʷməθkʷəy̓əm (Musqueam), Sḵwx̱wú7mesh (Squamish), and Sel̓íl̓witulh (Tsleil-Waututh) Nations of the Coast Salish People. We encourage everyone to learn more about the original caretakers of the land that you currently occupy.