Social Media Manager (Canada, Remote)
The Knowledge Society
The Knowledge Society (TKS) is a global human accelerator focused on developing young people (ages 13-18) to impact billions. In TKS, students learn about solving problems using emerging technologies, develop foundational mindsets, and build real-world skills, while being part of a global community of like-minded people.
Our vision is to help create the next generation of unicorn people - people who create the future. In 2020, TKS was recognized by The World Economic Forum as a "School of the Future" and was also featured in Forbes, BBC, and the Fast Company.
We currently have 4,000+ students and alumni from over 300 cities globally. Our alumni have started venture-backed companies, performed cutting-edge research, presented at the world's largest conferences, and are creating solutions to tackle important problems like maternal mortality, disease, and energy.
The Social Media Manager Position:
TKS trains young people to solve important problems in the world, and we're often asked "how do the students hear about you?”.
In reality, there isn't a one-size-fits-all answer to that question. Approximately 19% of TKS students stumbled upon us through Instagram, 14% via Snapchat, 17% on TikTok, 24% through Discord, and the list goes on...
In a nutshell, our lean Growth team is operating at full capacity. Here's where you come in! You get the chance to find and interact with the world’s smartest youth and biggest brands to bring TKS to life on our social channels. Our students live in 65 countries, attend the best schools, speak on the world’s largest stages (SXSW, WebSummit & Gitex) and intern at top companies like Tesla, NASA, Google and more. You’ll have a front row seat to the adventure.
We’re looking for a Social Media Manager to join our Growth team. Our ideal candidate will take full responsibility for the social KPIs including a target to double followers across all channels by the end of 2024. You’ll have an understanding of trends, tools and an ability to make viral content.
You will be reporting to the head of growth.
You will be responsible for:
Increasing performance of the TKS social channels. This includes increasing engagement, followers and shares on each channel. Overall followers should double by the end of 2024.
Create a strategic content calendar to achieve KPIs
Monitoring social media channels for industry trends, interacting with users and responding to social media messages, inquiries, and comments
Sourcing and coordinating influencers to represent TKS and amplify our exposure
Creating viral content (with assistance from designers and video editors)
Evolve the TKS brand by developing graphics that convey our brand and message appropriately
Reviewing analytics, reporting on channel KPIs, and meeting set growth targets
Skills & Experience We're Looking For:
3+ years of social media management or related experience
Experience with social media management tools (Hootsuite, Sprout etc.)
Experience with video editing and content creation
Strong written communication (English)
We'll geek out if you:
Have worked in a similar capacity within a start-up environment
Are organized, yet creative
You've built a following before, for groups or third-parties specifically
Have done some copywriting or editing in past roles, or projects
Are able to critically link the content you're building to a bigger strategy
Are eager to learn, make revers-able mistakes and play a significant role in the TKS story
Why you might get excited about this role:
You have a ton of ideas on how to grow our socials, and you're ready for a sandbox environment to test them out
You get excited about every new follower, seeing that number climb drives you
You're interested in Social Media Marketing as a career
You're excited to receive coaching from experienced marketers, sharpening your abilities
Why you might **NOT** be excited about this role:
The field of marketing is interesting to you, but coming up with new ideas for content each day sounds draining
Having to align with a broader strategy takes all the fun away from social media
Perks of joining our team:
Dynamic environment that supports growth and role progression
You will be a part of high performing team and surrounded by an innovative culture with a “figure it out” mindset
Build relationships with a network of influential people
Resources to learn more about TKS
Below we've included some resources that you can check out to get a deeper understanding about TKS, including podcasts from our founders and videos of our students.