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Social Media Manager (Canada, Remote)

The Knowledge Society

The Knowledge Society

Marketing & Communications
Posted on Thursday, February 1, 2024

The Knowledge Society (TKS) is a global human accelerator focused on developing young people (ages 13-18) to impact billions. In TKS, students learn about solving problems using emerging technologies, develop foundational mindsets, and build real-world skills, while being part of a global community of like-minded people.

Our vision is to help create the next generation of unicorn people - people who create the future. In 2020, TKS was recognized by The World Economic Forum as a "School of the Future" and was also featured in Forbes, BBC, and the Fast Company.

We currently have 4,000+ students and alumni from over 300 cities globally. Our alumni have started venture-backed companies, performed cutting-edge research, presented at the world's largest conferences, and are creating solutions to tackle important problems like maternal mortality, disease, and energy.

The Social Media Manager Position:

TKS trains young people to solve important problems in the world, and we're often asked "how do the students hear about you?”.

In reality, there isn't a one-size-fits-all answer to that question. Approximately 19% of TKS students stumbled upon us through Instagram, 14% via Snapchat, 17% on TikTok, 24% through Discord, and the list goes on...

In a nutshell, our lean Growth team is operating at full capacity. Here's where you come in! You get the chance to find and interact with the world’s smartest youth and biggest brands to bring TKS to life on our social channels. Our students live in 65 countries, attend the best schools, speak on the world’s largest stages (SXSW, WebSummit & Gitex) and intern at top companies like Tesla, NASA, Google and more. You’ll have a front row seat to the adventure.

We’re looking for a Social Media Manager to join our Growth team. Our ideal candidate will take full responsibility for the social KPIs including a target to double followers across all channels by the end of 2024. You’ll have an understanding of trends, tools and an ability to make viral content.

You will be reporting to the head of growth.

You will be responsible for:

  • Increasing performance of the TKS social channels. This includes increasing engagement, followers and shares on each channel. Overall followers should double by the end of 2024.

  • Create a strategic content calendar to achieve KPIs

  • Monitoring social media channels for industry trends, interacting with users and responding to social media messages, inquiries, and comments

  • Sourcing and coordinating influencers to represent TKS and amplify our exposure

  • Creating viral content (with assistance from designers and video editors)

  • Evolve the TKS brand by developing graphics that convey our brand and message appropriately

  • Reviewing analytics, reporting on channel KPIs, and meeting set growth targets

Skills & Experience We're Looking For:

  • 3+ years of social media management or related experience

  • Experience with social media management tools (Hootsuite, Sprout etc.)

  • Experience with video editing and content creation

  • Strong written communication (English)

We'll geek out if you:

  • Have worked in a similar capacity within a start-up environment

  • Are organized, yet creative

  • You've built a following before, for groups or third-parties specifically

  • Have done some copywriting or editing in past roles, or projects

  • Are able to critically link the content you're building to a bigger strategy

  • Are eager to learn, make revers-able mistakes and play a significant role in the TKS story

Why you might get excited about this role:

  • You have a ton of ideas on how to grow our socials, and you're ready for a sandbox environment to test them out

  • You get excited about every new follower, seeing that number climb drives you

  • You're interested in Social Media Marketing as a career

  • You're excited to receive coaching from experienced marketers, sharpening your abilities

Why you might **NOT** be excited about this role:

  • The field of marketing is interesting to you, but coming up with new ideas for content each day sounds draining

  • Having to align with a broader strategy takes all the fun away from social media

Perks of joining our team:

  • Dynamic environment that supports growth and role progression

  • You will be a part of high performing team and surrounded by an innovative culture with a “figure it out” mindset

  • Build relationships with a network of influential people

Resources to learn more about TKS

Below we've included some resources that you can check out to get a deeper understanding about TKS, including podcasts from our founders and videos of our students.

🎬 Video: What Does Ambition Mean?

🎙️ Podcast: Nadeem & TKS Philosophy

🎬 TEDx Talk: Human Potential

🗞️ Forbes: Equipping Youth To...

🎬 Video: TKShowcase Highlights

🎙️ Podcast: Navid & TKS Story

🗞️ Fast Company: Where Tomorrow's...

🎬 Video: TKS Changed My Mindset