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Senior Product Manager, Ads



United States
Posted on Friday, June 28, 2024
We believe communication belongs to everyone. We exist to democratize phone service. TextNow is evolving the way the world connects and that's because we're made up of people with curious minds who bring an optimistic, yet critical lens into the work we do. We're the largest provider of free phone service in the nation. And we're just getting started.
Join us in our mission to break down barriers to communication and free the flow of conversation for people everywhere.
TextNow’s Revenue pod is seeking a Senior Product Manager, Ads in this mission-critical role to own a key piece of our business and drive our primary revenue stream. Focused on individual responsibility and rapid development, this role will lead the product development lifecycle for our current and future mobile ad products, meet or exceed aggressive revenue targets, and deliver high quality ad experiences that keep TextNow free for our customers.

What You'll Do:

  • Product Strategy: as the owner of the Ad Product workstream, drive alignment and clarity with key stakeholders on overarching product strategy, business priorities, and roadmap and link them to key customer and business outcomes.
  • Product Execution: Negotiate and set clear expectations about what you need to meet key objectives and the ROI your work will deliver.
  • Feature Specification: Create requirements documents that clearly define the functionality and capabilities, articulating what and why to your pod and stakeholders.
  • Product Delivery: Participate in standups, sprint planning, and team alignment meetings to ensure your pod has a clear understanding of the scope of work, milestones, and timelines of each feature (or bug) in the development roadmap.
  • Quality Assurance: Be accountable for the quality of your product and how it impacts our customers' experience and our app’s performance.
  • Voice of the Customer: Be the expert in what your customers need - gather and synthesize direct customer feedback, insights, qualitative and quantitative data to inform a user-centric approach that solves customer pain points.
  • Fluency with Data: Be accountable for the target metrics and outcomes to measure success of each feature, write experimentation documents, and iterate rapidly as you assess performance and find areas for improvement and optimization.
  • Team Leadership & Stakeholder Management: Drive clarity and alignment across key stakeholders (Product, Engineering, Quality Assurance, Data, Revenue Operations, Ad Sales, Lifecycle Marketing, and executive stakeholders) with clear communication throughout the Product Development Lifecycle.

Who You Are:

  • A B2C Ad Product Manager with 5+ years and proven accomplishments leading the product development lifecycle from concept (briefs, wireframes, PRDs), through development (sprint planning/grooming, roadmapping), through launch (Go-To-Market, A/B testing, rollouts, and general availability).
  • Must have specialization within the iOS/Android mobile ad tech ecosystem, ad products (especially native formats), Google Ad Manager (GAM), andintegrating ad network SDKs.
  • Familiarity with Ad metrics (Requests, Fill, Render Rates, Impressions, CPM, CTR, CPA), with bonus points if you have prior Ad Operations (trafficking, yield optimization) experience.
  • Experience gathering First Party Data, key value targeting, and funnelling internal data to GAM.
  • Experience managing stakeholder expectations across Product Design, Ad Sales, Ad Operations, Engineering, Data, Marketing, User Research, Legal, and Finance.
  • A heavy collaborator, someone comfortable managing communications to different audiences, styles, and parts of the business.
  • Prior startup experience is helpful (but not necessary).
  • Being scrappy will help you hit the ground running.
More about TextNow...
Our Values:
· People First (Make business decisions by putting people first!)
· No Brilliant Jerks (We're cool with the brilliant part, with the jerk part? not so much)
· Give a Damn! (We care about our work, our mission and our customers)
· Challenge Accepted (Show up with a positive can-do attitude)
Benefits, Culture, & More:
· Strong work life blend
· Flexible work arrangements (wfh, remote, or access to one of our office spaces)
· Employee Stock Options
· Unlimited vacation
· Competitive pay and benefits
· Parental leave
· Benefits for both physical and mental well being (wellness credit and L&D credit)
· We travel a few times a year for various team events, company wide off-sites, and more
Diversity and Inclusion:
At TextNow, our mission is built around inclusion and offering a service for EVERYONE, in an industry that traditionally only caters to the few who have the means to afford it. We believe that diversity of thought and inclusion of others promotes a greater feeling of belonging and higher levels of engagement. We know that if we work together, we can do amazing things, and that our differences are what make our product and company great.
TextNow Candidate Policy
By submitting an application to TextNow, you agree to the collection, use, and disclosure of your personal information in accordance with the TextNow Candidate Policy