Job Description:

The Company

CAST is an award-winning developer of software and hardware solutions for the entertainment, events, and meetings industries. Our flagship products include WYSIWYG, the industry standard for lighting design and pre-visualization, and BlackTrax, a cutting-edge real-time tracking system.

For over 30 years, we’ve driven innovation, recognized with 24 patents, two Emmy Awards, and multiple international industry honors. Our technology powers some of the world’s most iconic productions — from the Olympics and Super Bowl halftime shows to Cirque du Soleil, Disney, Apple, and major tours by U2, The Weeknd, and Carrie Underwood.

Beyond live entertainment, we partner with global brands including Marriott, Loews, and Encore Global to transform event and production experiences worldwide.

Position

The Marketing Manager is responsible for designing and delivering the marketing engine that powers CAST’s global growth across WYSIWYG, BlackTrax and emerging products. This role leads digital demand generation, manages our trade show and events program, and drives the creation of compelling content that amplifies our brand in entertainment, events and real time tracking markets.

The ideal candidate is a hands on marketer with strong digital fluency, proven event management experience, and a talent for translating technical products into engaging stories. This individual partners closely with Sales, Product, and Customer Success to ensure marketing activity converts into measurable pipeline and revenue.

Job Description

Digital Demand Generation

• Applies strong business acumen to build multichannel digital campaigns that maximize ROI across paid media, SEO, email automation, and social channels
• Demonstrates creativity by developing engaging content, campaigns, and messaging
• Uses customer focus to develop segmentation, nurture flows, and landing pages tailored to real world workflows and buying behaviours
• Uses written communication skills to craft clear, persuasive copy for emails, web content, ads, and newsletters
• Shows action orientated behavior by launching and iterating campaigns quickly, testing ideas, and using results to guide next steps
• Demonstrates learning on the fly by adopting new tools, experimenting with digital tactics, and analyzing performance to improve conversions

Trade Shows and Events Management

• Uses planning and organizing strengths to lead an international trade show program
• Applies business acumen to manage budgets, evaluate investments, and align event outcomes with sales targets
• Uses customer focus to design booth experiences, demos, and messaging
• Demonstrates presentation skills when supporting onsite demos, rehearsing product narratives, and preparing briefing materials
• Shows action orientated execution by ensuring all logistics, bookings, demos, and partner interactions are delivered on schedule
• Adapts quickly and learns on the fly when dealing with onsite challenges or shifting event requirements

Content and Creative Development

• Demonstrates creativity by producing engaging videos, graphics, case studies, and social content that elevate CAST’s brand
• Uses strong written communication to create clear, high impact materials for product launches, trade shows, and sales enablement
• Applies customer focus when developing stories and case studies
• Uses organizing skills to manage content calendars, and version control across multiple projects
• Shows action orientated behavior by rapidly producing content in response to product updates, sales needs, or industry opportunities

Cross Functional Collaboration

• Applies business acumen when aligning campaigns with sales priorities, product launch timelines, and revenue goals
• Demonstrates customer focus when gathering insights from Sales, Support, and Product to shape messaging
• Uses presentation skills to deliver internal updates, brief Sales on campaigns, and present event plans to leadership
• Shows learning on the fly when absorbing technical product information and translating it into understandable marketing narratives
• Leverages organizing and planning skills to coordinate with Product, Engineering, Sales, and global partners
• Communicates effectively in writing to ensure clarity across briefs, plans, and cross functional documents
• Provide field marketing support to distributors and partners with regionalized materials and enablement content

Job Qualifications

• 3+ years of experience in digital marketing, events management, or integrated marketing roles
• Strong understanding of B2B and B2C SaaS marketing with experience measuring pipeline and campaign ROI
• Proven ability to manage multiple trade shows annually with strong organizational and vendor management skills
• Proficiency with CRM and automation platforms such as HubSpot, Zoho,and Microsoft
• Experience creating content and using design tools such as Adobe Creative Cloud or Canva
• Excellent communication skills with the ability to simplify technical topics for diverse audiences
• Experience in entertainment technology, live events, AV or a related creative technology sector is an advantage

Lominger Competencies

• Business Acumen - Understands how decisions impact revenue, margins, customer acquisition, and long term growth, and uses this insight to prioritize investments wisely.
• Creativity - Generates fresh ideas, compelling messaging, and engaging visuals that differentiate CAST in technical and creative markets.
• Customer Focus - Perceives and responds to the real needs ensuring marketing reflects how customers actually work.
• Learning on the Fly - Quickly absorbs new tools, concepts, and emerging trends, applying them immediately to improve marketing performance.
• Organizing - Structures tasks, resources, and timelines effectively, keeping multiple projects moving smoothly from planning through execution.
• Planning - Builds clear, practical plans that anticipate challenges, set priorities, and align marketing activity with business goals.
• Presentation Skills - Delivers clear, confident work that communicate ideas, strategies, and product stories to internal teams and external audiences.
• Written Communication - Writes clear, concise, and persuasive copy across email, web, ads, and content that strengthens brand impact and comprehension.
• Action Orientated - Takes initiative and moves quickly to deliver results, embracing momentum and resolving issues without delay.

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More About Jonas Software:

Jonas Software is a leading provider of enterprise management software solutions, serving a wide range of vertical markets including hospitality, healthcare, construction, education, personal care, fitness, leisure, moving and legal services, to name a few. Within these markets, Jonas is comprised of over 65 distinct brands, each a respected leader in its domain.

Jonas’ vision is to be the branded global leader across these verticals and to be recognized by customers and industry stakeholders as the trusted provider of “Software for Life.” We are committed to technology, product innovation, quality, and exceptional customer service.

Jonas Software supports over 60,000 customers in more than 30 countries. We employ over 6,000 skilled professionals, including industry experts and technology specialists. Across our broader network, we support a global workforce of more than 30,000 employees.

Headquartered in Canada, Jonas Software has a global footprint with offices around the world. We’re a 100% owned subsidiary of Constellation Software Inc., based in Toronto, publicly listed on the TSX (CSU.TO), and a member of the S&P/TSX 60 Index.