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Job Description:

Jonas Software – Construction Division

The Jonas workplace is dynamic and empowering and comprised of motivated self-starters who enjoy the thrill of working in a fast-paced environment. Immediately, we are seeking an ambitious, action oriented individual to join our Marketing Department.

ABOUT THE ROLE:

The Content & SEO Manager will lead the content marketing & SEO strategy, working cross-functionally Product and Sales to produce content in multiple formats to attract, engage and convert service & construction contractors.

The ideal candidate will blend creativity with data-driven insights to produce compelling content. The individual will also ensure a unified Jonas Construction brand and messaging on all prospect and customer facing platforms.

KEY RESPONSBILITIES:

Content & Social Strategy

• Develop and manage a comprehensive content strategy aligned with SEO and business goals.
• Research and produce high-quality, relevant, and original content (i.e. blogs, landing pages, case studies, whitepapers, social media, etc.) tailored to the construction ERP and accounting space.
• Manage and enhance online presence, including the website, blog, email marketing and social media platforms.
• Collaborate with Sales and Product teams to plan, execute and optimize multi-channel marketing campaigns: email, social media, tradeshows, events, etc.
• Manage the content and social media calendar and ensure timely delivery of content pieces across multiple channels.
• Monitor content performance using tools such as Google Analytics, Google Search Console, SEMrush.

SEO & Performance Optimization

• Manage and oversee the SEO strategy to drive organic traffic, improve search engine rankings and AIO.
• Conduct keyword research and implement SEO best practices (technical, on-page, off-page) to optimize all web and blog content.

• Stay updated on search algorithm and AIO changes.

Leadership & Teamwork

• Manage freelancers, contractors or relationships with agencies as required to support content & SEO goals.

• Collaborate with Marketing, Product, and Sales teams to ensure alignment on brand messaging.
• Present reporting, performance results and insights as needed.
• Research and present AI, content & SEO tools to stakeholders as needed.

JOB QUALIFICATIONS:

• 5 - 7 years of experience in content marketing, SEO or digital marketing
• Bachelor’s Degree in either Journalism, English, Communications or Marketing
• Exceptional writing, editing, and storytelling skills
• B2B marketing experience
• Proficient with SEO tools and content platforms (i.e, Google Analytics, Google Search Console, SEMrush, Ahrefs, or similar)
• Proficient with CMS platforms (ie., WordPress, HubSpot)
• Familiar with CRM software like Salesforce
• Ability to distill technical information into value-driven benefits and narratives to resonate with targeted personas
• Ability to execute deadlines on multiple projects in a fast-paced environment
• Bonus: Working experience in the construction, ERP software or accounting software industry

Business Unit:

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More About Jonas Software:

Jonas Software is the leading provider of enterprise management software solutions to the Country and Golf Clubs, Foodservice, Construction, Fitness & Sports, Attractions, Salon & Spa, Education, Radiology/Laboratory Information Systems, and Product Licensing industries. Within these vertical markets, Jonas is made up of over 65 distinct brands, which are respected and leaders within their own domain.

Jonas’ vision is to be the branded global leader across the aforementioned vertical markets and to be recognized by customers and respective industry stakeholders as the trusted provider of ‘Software for Life’ and as an ambassador for technology, product innovation, quality, and customer service.

Jonas Software is the valued technology partner of over 60,000 customers worldwide in more than 30 countries. Jonas employs over 2,000 skilled individuals consisting of a cross-section of industry experts and technology professionals. Jonas is headquartered in Canada and also operates offices throughout North America, the United Kingdom, Europe, Australia New Zealand and Africa. Jonas is a 100% owned subsidiary of Constellation Software Inc., headquartered in Toronto and traded on the S&P/TSX 60.